What we offer

(it's good stuff)

Does your organization or business:

  • Need to jumpstart its digital footprint?
  • Have to update outdated marketing materials?
  • Want to learn how to get ahead using metrics and data?

1832 addresses your biggest communications and marketing challenges by utilizing a combination of strategic thinking and planning, data analysis and creative solutions. We understand your pain points and numbing them isn’t enough- we strive to remove them altogether. In the end, our goal is not only to help you tell your story tomorrow but far into the future.

Data Inspired

Understanding the many data points your business has available to it can help revenue growth. However, interpreting numbers and data can be daunting. 1832 is here to help!

Data provides you with direction and assists with decision making. Whether studying traffic to your website, reviewing results of a survey or calculating what percent of your customer’s and donors you are retaining, the data will move you forward. Our team will work with you to find the relevant data points and then help you integrate them into your regular business flow.

Is data the only thing involved in making decisions? Absolutely not! Your years of experience and gut feelings are important factors as well. You know what works best. Sometimes the data will back that up and sometimes contradict that. But in the end, the data will help you formulate how you want to move forward in the most efficient manner possible.

Remember: The numbers tell a story. But stories have many chapters.

Our Process

At the outset our team will learn about your company culture, positioning in your industry or field and your unique needs. We will gather information using all the available data, evaluate the competitive landscape, review past promotional materials (digital and print), conduct surveys, interviews and more. Our team will then review the collected data and present you with the steps we believe are crucial to achieving your goals, through formulation of a detailed strategy.

We work in partnership with our clients each step of the way to make sure they are fully satisfied. Once the final strategy has been approved, 1832 offers you two possibilities:

  • Our team can manage all the necessary components and implement the ongoing strategy
  • Our team can teach your company’s staff how to use the tools and platforms necessary to carry out the overall strategy. 1832 stays in contact to provide tips, advice and answer questions.

We invite you to meet some of our clients and see the full range of services we provide.

Our Services

When you work with 1832, you will be working directly with Ephraim Gopin, 1832’s founder and have access to his knowledge, experience and expertise. Full service, one-on-one relationship.

As part of delivering your nonprofit or small/midsize business with a strategy to help grow revenue,1832 provides services in the following areas:

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MARKETING

Project Management & Strategy Implementation

– Full project management, from start to finish
– Online and offline strategy formulation
1832 coaching: 1832 will teach you to understand, measure and use data to improve your ongoing overall marketing efforts. Additionally, we will guide your staff on use of the tools and platforms necessary to implement the overall strategy we craft for you
1832 implementation: Our team can manage all the necessary components and implement the ongoing strategy

Branding

– Creating a unique image of your company in customer’s eyes
Visual: Logo creation, design of printed collateral such as pamphlets and business cards
Messaging: Crafting your company’s mission statement, taglines, keywords and phrases to use in marketing materials
Content creation for pamphlets, annual reports, fundraising appeals, executive summaries, websites (see below)

SEO & Ads

Search Engine Optimization: Improving your ranking in Google searches and working to move up in the rankings, which will bring more eyeballs to your site
– Ad campaign creation, media buys and placement for ads appearing on the web, social media and in print publications. The goal is to bring traffic to your site and increase sales/donations

Competition

– Know what your competitors are up to, what marketing campaigns they’re conducting, how they’re using social media
– See how you stack up against the competition, what you need to improve and what strengths you possess that will allow you to get ahead and stay ahead

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COMMUNICATIONS

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Media

– Media discovery, outreach and placement
– Determining which media outlets to pursue, which reporters to reach out to and what pitches to use in order to maximize exposure

Content

– Strategy formulation
Copywriting: our team can help with composing content for press releases, presentations, op-eds, quotes for media articles, speeches, executive 1 pager, blog posts, e-newsletters, infographics and more
Crisis management: Being prepared for when a crisis hits your organization. Guidelines for what to do and how to make it through without causing permanent damage to your brand

Email Marketing

– Helping you set up and build your email list, so you can keep in touch with your supporters and customers
– Newsletter and auto email design
– Content creation
– Strategy for maintaining a high open and click thru rate

DIGITAL

Website

Design: Creating a design concept, building the site, teaching your team how to manage the backend
Content creation: Telling your story, creating compelling content that will attract eyeballs and lead to increased web traffic and sales

Social Media and Blog

Strategy formulation: Answering the “W” questions- who is the target audience, how to reach them, which platforms to use, when to post, what content to post. Includes guidelines and policies for employees managing your orgs online presence
Training: 1832 will train your staff how to utilize and ultimately monetize the various platforms
Content calendar: Crafting a content calendar for your org outlining what will be posted and where. Includes following up on each post with relevant data and being able to follow what’s working and what needs to be changed
Blog strategy: Creating a blog that attracts eyeballs, determining what content to include, following a content calendar, guidelines and policies outlining what can and can’t be posted- including for guest posts
Video: How to utilize video to tell your story, get people to take action (example: Sign up for your newsletter)

Be in touch!

We're always happy to discuss marketing, nonprofits, communications, business strategy and everything in between. Please fill out the form and we'll get back to you ASAP.