Want to grow your email list?
Email marketing should be part of your organization’s multi-channel fundraising strategy. The eventual goal is to move people from subscribers to donors.
How do you build your nonprofit’s list of email subscribers? That begins with the onboarding process- encouraging people to subscribe via your website.
In this free ebook you’ll learn:
📧 Where on your website to place your signup form
📧 What fields your signup form should contain
📧 Whether to place an opt-in on your donation form
📧 What content should appear in your welcome email
📧 Why asking for a donation right after sign up is bad form
And much more!
Start growing your email list today. Download your free guide by filling out the form.
“As a part-time, lone fundraiser at a small charity I knew there were more people out there who could benefit from our resources – but I didn’t know where to find them. I wasn’t sure how to go about converting visitors to our website into regular readers of our email updates. But along came Ephraim’s e-book and it really did have everything I needed to get started. The e-book has great examples from real charities and all the information is organised in a clear, logical way. I sat down, read it cover to cover and we started testing some of the tips straightaway. With no training budget this information has been so useful, and I encourage you to download your copy today!”
Joanna Culling, Project Manager, SOFII Foundation
“While social media gets most of the attention, email is still a vital component of a marketing and fundraising strategy. Almost everyone has an email address, it’s a more intimate experience than Twitter and you have more control over the content, the design and the call-to-action. If you’re not already using email as part of your marketing efforts–or even if you are–Ephraim’s guide is for you. He uses real-life, practical examples to help you set your strategy, scope each step in the process and build an email program designed for success.“
Jereme Bivins, Managing Director, Good Dog Strategies
“In this guide, Ephraim showcases examples from real organizations and incorporates advice from industry experts to back up what the data tell us: that email communication is a critical part of the donor journey. If you’re in a small shop without a multi-channel fundraising and communications approach, or if you’re trying to improve your organization’s outdated techniques, this guide is for you. It goes beyond the typical “tips and tricks to email marketing” topics to dig into methodologies that will prepare you for success.“
Sarah McLellan, Director of Development and Community Engagement, Rowan-Cabarrus YMCA