From email subscriber to donor... and beyond
72% of people want to be communicated with via email. That means email is critical to your fundraising and marketing success.
But your nonprofit is having trouble
🤔 Growing your list
🤔 Getting people to read your emails
🤔 Creating content that engages subscribers
🤔 Encouraging people to click your call-to-action
🤔 Converting subscribers into donors
Then my Nonprofit Email A-Z mini-course is for you!
In just 5 classes you’ll learn everything you need to know to upgrade your email fundraising and marketing efforts. Dive into:
📨 How to grow your subscriber list
📨 What types of content to share
📨 How to compose fundraising emails that get results
📨 Raising money via email- now and always
📨 How to use email to build long-term relationships with subscribers
And much more!
You’ll receive the following benefits by signing up:
😊 Access to recordings of all 5 classes
😊 I’ll personally answer any email questions you have
😊 Resources, handouts, checklists and more
😊 Expert advice, tips, best practices and the data to succeed
😊 An extra seat: One other person from your organization can join. 2 for the price of 1!
Mini-course price: $499. But if you have a discount code, you’ll save $100 and only pay $399!
Reserve your spot today and get ready to use email to take your organization from survival to thrival!Â
WHAT YOU’LL LEARN IN EACH CLASS
Class 1: Building your list
- Intro to email
- How email works as part of a diversified fundraising and marketing portfolio
- Using your website, direct mail and social media to build your list
Class 2: Creating a long-term relationship from email number 1
- How to create a welcome email and welcome series
- How to avoid the spam box and ensure people are receiving your emails
- How often should you send (when is it not enough and when is it overkill)
Class 3: Be content with your content
- Components of a good email (subject line, who it’s from, design, content, images, CTA button, mobile version and more)
- The different types of content to share that engage readers
- How to plan your email publishing schedule
- Designing email for the skimmers and scanners
Class 4: Let’s fundraise!
- How to use email to fundraise and convert subscribers into donors
- Different types of campaigns to send
- Online donation form best practices
- BONUS: Fundraising copywriting expert Mary Cahalane will join us and share with you how to compose fundraising emails that convert. This includes a copywriting workshop
Class 5: Gratitude and beyond
- Creating gratitude emails that connect with supporters
- How to use email to stay in contact and build long lasting relationships with individual subscribers
- BONUS: Fundraising expert Beth Ann Locke will join us and share with you expert advice and tips on using gratitude to build donor retention. This includes a gratitude email copywriting workshop
Class Instructor: Ephraim Gopin
Ephraim Gopin, a fundraising and marketing expert, is the founder of 1832 Communications, an agency which partners with nonprofits to help them build more relationships so they can raise more money, serve more people and have more impact in their community.Â
With over two decades of experience as a CEO, fundraiser, marketing and communications director, grant writer and more, Ephraim knows how nonprofits operate and intimately understands the fundraising and marketing pain points and challenges they face.Â
Ephraim is a sought after trainer whose presentations, classes and trainings provide attendees the tools they need to implement what they learn right away.
While working at and with organizations, Ephraim has used email to successfully build subscriber lists, boost website traffic, grow donor bases, raise money and build long-term relationships with individual subscribers.
Ephraim crafts custom strategies for nonprofits so they are in the best position possible to fundraise from their target audience.
The goal? Stabilize revenue and provide sustainability for programs. The organizations Ephraim works with are able to move from survival to thrival mode and experience growth.
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