When a new subscriber signs up to receive your enews, you should be sending more than a welcome email.
In fact, you should be sending a welcome series.
This series includes a number of emails aimed at building the relationship, understanding what your subscribers care about and giving them a chance to learn more about your organization and its mission.
In this week’s episode of The Weekly SEND- where we show you how to boost your nonprofit email fundraising and marketing- Ephraim shares a good follow up to a welcome email from EarthJustice. Watch and learn
- why a welcome series is critical to email success
- how a simple survey helps you learn more about what interests your subscribers
- why your website should have an explainer page.
Click below to learn how you can provide content your subscribers want to read.
The Weekly SEND is powered by Foundant Technologies. Software solutions designed specifically for the unique needs of nonprofit organizations.