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The Cost Of Free
Many nonprofits are only too happy to receive free help with design, marketing, social media and more. But in the end it’s not free. And it’s not cheap.
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The Personality Behind The Logo
People following your brand online don’t want bland. They want to see the personality behind the logo and that’s who they interact with. The question is: What happens when your brand tweets something from the corporate account that’s very off-brand?
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Misery Porn, Overhead And Too Many Nonprofits
One journalist described holiday nonprofit ads as misery porn, catering to donations for overhead from organizations whose missions are the same. What can we learn from his criticism?
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Size Doesn’t Matter: Giving Tuesday Hype Fails
Just posting a picture with the caption “Give us money because it’s Giving Tuesday” is a MAJOR marketing, fundraising and storytelling fail. These large nonprofits are all guilty. Here’s what they could’ve done better.
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The ROI Of Twitter: Giving Thanks 4
Traveling across North America means taking time to meet local nonprofit experts in every city I visit. Today I’m giving thanks to those from D.C., Nola and Chicago.
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The ROI Of Twitter: Giving Thanks 3
Toronto is full of nonprofit smarties. That’s why they call it the GREAT white north! New York? Plenty of nonprofit experts to follow, engage and learn from.
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The ROI Of Twitter: Giving Thanks 2
I’m giving thanks to nonprofit experts out west and in Pennsylvania who I follow on Twitter and made sure to meet IRL. You should follow, engage and learn from them too!
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The ROI Of Twitter: Giving Thanks
Twitter is a wonderful tool for making friends. This week I am giving thanks to the nonprofit people who took our online connection offline and met me IRL.
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Navigation To Nowhere
When an older relative tries to use a site to purchase glasses, the navigation frustrates them. A customer lost. A purchase lost.
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Take A Break!
You’re staring at a screen all day and probably half the night. Sometimes you need to take a break from the tweeting, liking, sharing, posting, messaging, storying and commenting.
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