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Modern Day Storytelling
Images, hahstags, popular culture, humor and more are components of modern day storytelling. Here’s a look at each component necessary for engaging your audience.
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How Often Do You Google Yourself?
Reputation management is critical when there are so many platforms for people to vent and say what they want. That means searching and setting up alerts to stay on top of everything. Do you know what’s being said about you? You better.
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Highway To Heaven
It’s my favorite highway sign in the world. As I passed it two days ago, I realized that a simple sign can teach us an important lesson in marketing.
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How Big Is Your List
In an interview for a fundraising position I was asked if I had a list of donors I could tap on day one of the new job. The question completely took me by surprise. Here’s how I responded.
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I Stopped Engaging On Facebook For 1 Year. The Sky Didn’t Fall.
1 year after disengaging from Facebook, all is good. I’m in touch with more people now, have strengthened existing friendships and built new relationships. It’s all about one-to-one.
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Mary Meeker’s 2019 Internet Trends Report: 16 Takeaways for Nonprofits
The 2019 Internet Trends Report contains plenty of takeaways for nonprofits about donor retention, storytelling, target audience, ads, employment and professional development. Here are 16 takeaways nonprofits can use and implement.
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Not For Your Eyes Only
Before launching marketing campaigns, have people from outside your organization read it, hear it and view it. Everyone inside the org may love it. But a fresh set of critical eyes can help your org avoid a marketing disaster.
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Worst Interview Questions
Sometimes interviews go great and sometimes they go south. It gets awkward and uncomfortable for everyone in the room. Here are three of the worst interview questions I’ve been asked. I’ve used the eye roll rating system to let you know how I felt about each question. Sigh.
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Small Gestures, Big Customer Service Wins
When it comes to customer service, small gestures equal big wins. Here are three examples where subtle touches leave their mark, make for happier customers and create brand loyalty.
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Corporate Twitter Mistake: Six Lessons We Can Learn From Chase
The Chase Twitter account is very corporate like. But on Monday morning, they decided to bring the snark in a tweet. It backfired. Badly. Here’s what we can learn from their mistake.
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