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End Of Year Segmentation
Segmenting your donor list doesn’t mean by amount given. There are many ways to segment your list so your fundraising appeals are a success.
Rainy Day Money
Does your nonprofit have a rainy day fund- cash reserves that are meant to be used when revenue and fundraising are very low?
Free online donation forms
I’m not a big fan of online donation forms which are free for nonprofits and ask donors to tip them. Here’s why.
Acquisition madness
A nonprofit survey shows that many leaders want to invest in acquiring new donors. But what about retaining the current ones?!
Direct mail
Should your nonprofit be sending direct mail fundraising asks to young people? The answer might surprise you!
Why people stop giving
The data is in and we know why donors stop donating. Here’s what nonprofits can do about it and boost giving.
Collecting Email Addresses
Collecting people’s email address for the sake of having a large list doesn’t help your nonprofit. Collect in order to engage and bring value!
Is Social Media Dead?
A look at a few social media platforms and how nonprofits should use each one to engage their online audience.
From Screaming To Solutions
Five ways for how nonprofits can increase the number of donors and how to retain more of those already giving.
Are you average?
Know the latest nonprofit digital marketing data and check to see if your organization is average or above.