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Ten Email Marketing Lessons
After publishing 300 editions of a newsletter, you learn a thing or three about what works. Here are ten email marketing lessons you can learn from.
Kill The Nonprofit Mission Statement
They’re vague. Confusing. Not clear. Too long. It’s time to kill the nonprofit mission statement. Time to say what you mean.
The Importance Of Recurring Giving
The importance of recurring giving cannot be overstated. 87% of donors prefer their recurring giving to be monthly. Huge opportunity for nonprofits!
Does Email Inspire Donors?
The Global Giving Trends Report covers numerous data points. That includes whether email inspires donors, workplace giving and donors giving preference. Donors around the world tell you what works and what doesn’t.
Fluffernutters On My Mind
I ate a fluffernutter every day at school for six years. That’s because my mom did her research, came up with a strategy and implemented it.
Customer Service
Good customer service? An email about Zoom’s outage shows how to properly apologize to customers. Bad customer service? This email from Blackbaud. Oy.
Why I Don’t Schedule Tweets
Twitter is about having a conversation. If you’re going to tweet but not be there to respond, your nonprofit followers will bounce. It’s why I never schedule tweets.
The Face Behind The Logo
People want to know there’s a human manning your nonprofit’s social media account- a face behind the logo. Be authentic. Build relationships.
How To Get Email Addresses And Build Better Relationships
Somebody subscribed to your nonprofit newsletter. Now what? Time to build better relationships with subscribers and convert them down the road to donors.
Pivot
Coronaworld has caused many nonprofits to reconsider their fundraising and marketing strategy and pivot. But that’s a good thing!