This is a guest post by Gabrielle Perham. Nonprofits rely on marketing to attract donors, carry out their missions, and make a positive impact in their communities. However, in a crowded and competitive landscape, it can be difficult to stand out and convince people...
Fifteen years ago this month, I was appointed CEO of a wonderful nonprofit. This organization ran a nursery and kindergarten. What made them special? They were the first of its kind in Israel to have kids with and without disabilities learning together. It was a...
Many years ago I was asked in a job interview: “If you were sitting with a potential donor, how would you convince them that our nonprofit is the best out there and the only one worthy of a donation?” My reply to the interviewer: “I would never do that, because you’re...
How well do you know your donors? Your online followers? Are they Millennials or Gen X? Boomers or Zoomers? How did they find out about your organization? Why do they support your nonprofit? What programs are they interested in learning more about? How do they want to...
This post originally appeared in eJewish Philanthropy. My phone rings. Woman: Ephraim? Me: Yes. Woman: This is XXX from nonprofit YYY. Do you know about our organization? Me: No I don’t. Woman: You are listed in our database as a volunteer. Me: Me? I don’t remember...
The annual M+R Benchmarks Study is out and there’s plenty of great nonprofit data to dive into. Over the past few weeks I’ve looked at online fundraising, email, text and social media data. Today I’m going to take a look at website fundraising and your nonprofit. The...
