by Ephraim | Dec 2, 2024 | data, marketing
Guest post by Philip Schmitz As a nonprofit leader, you know that effective marketing is the key to raising support for your mission. Your organization’s marketing data is a powerful resource for guiding and optimizing your outreach efforts. Analyzing fundraising data...
by Ephraim | Jul 31, 2024 | data, email, marketing
I do my best to stay on top of the latest fundraising and marketing data. It’s important to know what the current trends are and how that affects the communications coming from nonprofits to their audience. And then I impart the data to you. This article shares 45...
by Ephraim | May 6, 2024 | data, email, fundraising
The yearly M+R Benchmarks report is one of my favorite to dive into. A ton of relevant and useful fundraising and marketing data! This year’s report didn’t disappoint. Below I share with you some of the findings from the report and my insights into the various stats....
by Ephraim | Mar 4, 2024 | data, engagement, social media
I can get very ranty and soapbox-y about today’s topic. I’m gonna keep things tame instead. Social Media Metrics I believe that data tells a story. Using data is critical to the success of your organization’s fundraising and marketing. The problem is knowing what data...
by Ephraim | Nov 1, 2023 | building relationships, data, donors
Six years ago I did a lot of marketing work for a former friend of mine. He owned two different businesses and I helped both of them. We agreed on the amount to be paid and a contract was signed. Because of cash flow issues, I helped him out by spreading the overall...
by Ephraim | Jul 17, 2023 | data, donors, philanthropy
Last month Giving USA published its Annual Report on Philanthropy for 2022. It’s not looking great on the giving landscape. But just because the numbers are problematic doesn’t mean your nonprofit has to suffer and deal with a downturn in donations. Looking Back To...
