Thoughts From The 2024 M R Benchmarks Report

Thoughts From The 2024 M R Benchmarks Report

The yearly M+R Benchmarks report is one of my favorite to dive into. A ton of relevant and useful fundraising and marketing data! This year’s report didn’t disappoint. Below I share with you some of the findings from the report and my insights into the various stats....
Social Media Metrics

Social Media Metrics

I can get very ranty and soapbox-y about today’s topic. I’m gonna keep things tame instead. Social Media Metrics I believe that data tells a story. Using data is critical to the success of your organization’s fundraising and marketing. The problem is knowing what data...
Why Should They Trust You?

Why Should They Trust You?

Six years ago I did a lot of marketing work for a former friend of mine. He owned two different businesses and I helped both of them. We agreed on the amount to be paid and a contract was signed. Because of cash flow issues, I helped him out by spreading the overall...
Look Back To Look Forward

Look Back To Look Forward

Last month Giving USA published its Annual Report on Philanthropy for 2022. It’s not looking great on the giving landscape. But just because the numbers are problematic doesn’t mean your nonprofit has to suffer and deal with a downturn in donations. Looking Back To...
When Big Numbers Lie

When Big Numbers Lie

Fifteen years ago this month, I was appointed CEO of a wonderful nonprofit. This organization ran a nursery and kindergarten. What made them special? They were the first of its kind in Israel to have kids with and without disabilities learning together. It was a...