Why Should They Trust You?

Why Should They Trust You?

Six years ago I did a lot of marketing work for a former friend of mine. He owned two different businesses and I helped both of them. We agreed on the amount to be paid and a contract was signed. Because of cash flow issues, I helped him out by spreading the overall...
Look Back To Look Forward

Look Back To Look Forward

Last month Giving USA published its Annual Report on Philanthropy for 2022. It’s not looking great on the giving landscape. But just because the numbers are problematic doesn’t mean your nonprofit has to suffer and deal with a downturn in donations. Looking Back To...
When Big Numbers Lie

When Big Numbers Lie

Fifteen years ago this month, I was appointed CEO of a wonderful nonprofit. This organization ran a nursery and kindergarten. What made them special? They were the first of its kind in Israel to have kids with and without disabilities learning together. It was a...
The Best In Your Sector

The Best In Your Sector

Many years ago I was asked in a job interview: “If you were sitting with a potential donor, how would you convince them that our nonprofit is the best out there and the only one worthy of a donation?” My reply to the interviewer: “I would never do that, because you’re...
Know Your Supporters

Know Your Supporters

How well do you know your donors? Your online followers? Are they Millennials or Gen X? Boomers or Zoomers? How did they find out about your organization? Why do they support your nonprofit? What programs are they interested in learning more about? How do they want to...