by Ephraim | Sep 4, 2019 | communications, nonprofit, social media, volunteering
Is name calling online a fireable offense? What if the name caller is a volunteer and not a paid employee- would your answer be the same? The Rules for Employees Every organization should have a social media and online policy. That includes the rules of engagement for...
by Ephraim | Aug 14, 2019 | communications, content, marketing, nonprofit, social media, storytelling
Last month I had the pleasure of presenting to the AFP Las Vegas chapter. The topic? The components of modern day storytelling and what nonprofits can learn from marketing gone wrong. Much thanks to Veronica Atkins, Board President and the entire Board for hosting me!...
by Ephraim | Aug 6, 2019 | reputation management, social media
Reputation management. Ensuring your reputation is squeaky clean and in good standing with the public. With so many different outlets and ways for people to vent their frustrations, you need to stay on top of what’s being said about you and/or your company. Because if...
by Ephraim | Jun 25, 2019 | Facebook, social media
On June 8, 2018, I posted the following on Facebook: Since then, nothing. No posts, no Likes, no shares, no comments. Know what? It’s been great! I did not leave the platform altogether. Instead I decided to embark on a 1-year experiment. “Leaving” Facebook The...
by Ephraim | May 1, 2019 | communications, content, marketing, social media, Twitter
As corporations go, the JPMorgan Chase Twitter account is pretty standard: Communicates in business tones, is careful not to tweet anything controversial and uses the platform to post content which is helpful for followers. For example, their tweets include links to...
