by Ephraim | Jan 14, 2020 | communications, reputation management, social media, strategy, Twitter
When I work with clients, deliver presentations or do training sessions, I always talk about the personality behind the logo. Whether you’re a nonprofit or a business, your online followers want to interact with a person, not a faceless brand logo. Which means...
by Ephraim | Nov 6, 2019 | social media
Every single week I take a 25-hour break from the online world. Every. Single. Week. I turn off my phone, shut down my laptop. I stop tweeting, liking, sharing, pinning, posting, messaging, commenting, storying. Texts or WhatsApps? Nope. Answering phone calls from...
by Ephraim | Oct 23, 2019 | communications, content, reputation management, social media
On July 4, 2014, American Apparel reposted this picture to their Tumbler account: Their social media employee was using the picture to show the after effects of fireworks in the sky. They hashtagged the post #smoke and #clouds. I’m sure readers of a certain age...
by Ephraim | Oct 7, 2019 | communications, reputation management, social media, Twitter
When an employee tweets and sparks an international firestorm, it is worth looking at and considering how employers treat their employees off hours endeavors. The Offending Tweet On Friday evening, Daryl Morey, the general manager of the NBA’s Houston Rockets, tweeted...
by Ephraim | Oct 2, 2019 | Facebook, social media
Numbers matter. Number of Likes don’t. I don’t like Facebook Likes. Way Back When… There was a time when number of Likes on a Facebook post might have mattered. Brands and “influencers/gurus” highlighted the number of post Likes to show how engaged their audience was...
by Ephraim | Sep 4, 2019 | communications, nonprofit, social media, volunteering
Is name calling online a fireable offense? What if the name caller is a volunteer and not a paid employee- would your answer be the same? The Rules for Employees Every organization should have a social media and online policy. That includes the rules of engagement for...
