by Ephraim | May 12, 2026 | engagement, social media
Is social media dead? I’ve gotten this question before and my answer is: No. But user beware. Let’s take Facebook as an example. They have become a pay-for-play platform. They want you to spend money to reach your audience. How does this translate into your day to day...
by Ephraim | Mar 26, 2024 | communications, newsletter, social media
Sometimes things happen. It’s no one’s fault. I open with that to say this: I am NOT blaming anyone in what I share below. It happened and there was nothing that could be done about it. But I’m using it to teach an important practice when it comes to sending emails...
by Ephraim | Mar 17, 2024 | communications, social media
“You suck!” “This content is 💩 !” “You have no clue what you’re talking about!” “You’re dead wrong. I tried it once and it worked. You clearly don’t understand how this works!” If you’ve been on the Internet for ten minutes, then you’ve encountered negative comments...
by Ephraim | Mar 12, 2024 | email, engagement, social media
One of my favorite things online is when is when people predict the end of X. AI will take over most of our jobs. Twitter is dead. Text messages will kill email. Video killed the radio star. Actually that last one may actually be true. It’s also of course a fav song....
by Ephraim | Mar 4, 2024 | data, engagement, social media
I can get very ranty and soapbox-y about today’s topic. I’m gonna keep things tame instead. Social Media Metrics I believe that data tells a story. Using data is critical to the success of your organization’s fundraising and marketing. The problem is knowing what data...
by Ephraim | Feb 26, 2024 | social media, strategy
Guest post by Shannon Scanlan To grow your organization’s reach, you need a strong marketing strategy across multiple channels. While you might already use platforms such as email and your nonprofit’s website to connect with supporters, how regularly are you posting...
