It’s called social media cause it’s meant to be “social.” It’s a conversation with followers and with your target audience. But far too often I see nonprofits who are simply not engaging in conversation. They’re busy broadcasting their latest news. Their most recent...
You ask your kids to do something. No answer. You ask again, in a pleasant voice. Still nothing. You ask a third time but this time it’s without a smile. No response from the kids. Finally, you walk into their room and you raise your voice and that gets a response....
Diversified portfolio isn’t just a term you’ll hear from your investment broker. It also applies to your fundraising. Your fundraising portfolio should be diversified so you are reaching maximum donors in a variety of ways: Events, monthly giving, email donations,...
Billions of people using social media. Endless opportunities for your nonprofit to attract new audiences to learn about your cause. However, that task can seem daunting when you’re limited with time, finances and peoplepower. As it is, you’re not gonna reach everyone,...
Is your nonprofit using video to build relationships? To help with fundraising and marketing? If not, you’re missing out. Big time. More people are watching more video every single day. Video is a great method to engaging and connecting with viewers, eliciting an...
Your most successful pieces of content will be those that your target audience is looking for. If they want video and you’re busy posting 500-word posts, that won’t work. Does that mean stick exclusively with video? No. But it does mean that you need to be very aware...
