Cutting Through The Noise

Cutting Through The Noise

Rush hour. Midtown Manhattan. Traffic backed up for miles. Everyone’s slamming on their horns. Screaming and yelling. A little gas, hit the brakes. A little gas, hit the brakes. Wash, rinse, repeat. If you’ve ever been in this kind of traffic, you know how annoying it...
The Benefits Of UGC

The Benefits Of UGC

There’s no shortage of content types your nonprofit could use when turning to your audience: Video, blog, tweet, story, educational content, survey, memes, humor, images, audio, live video and much much more. Know what type of content is very popular but isn’t used...
Lessons From 700 Enewsletters

Lessons From 700 Enewsletters

I recently published edition number 700 of my Your Daily Dose of Nonprofit enewsletter. I’m proud of the very high click thru rate, the almost unanimous positive feedback and how the enews has grown since I hit “send” on edition number one. Along the way I’ve made...
Unsubscribe Isn’t A Four-Letter Word

Unsubscribe Isn’t A Four-Letter Word

When I started publishing my daily Enewsletter, I hated when someone unsubscribed. After I put in so much time and effort to posting great content, how dare they?! Took a little time but I learned to not only live with it but appreciate it. It’s the natural order of...
Content To Engage Your Audience

Content To Engage Your Audience

Your most successful pieces of content will be those that your target audience is looking for. If they want video and you’re busy posting 500-word posts, that won’t work. Does that mean stick exclusively with video? No. But it does mean that you need to be very aware...