by Ephraim | Apr 28, 2026 | communications, email, fundraising
My favorite nonprofit digital report is out (thank you M+R!) and I’ve had a fun time diving into all the data! Below are my takeaways including expert advice, practical tips and best practices you can use at your organization. I have split this post into...
by Ephraim | Dec 10, 2025 | email, fundraising, fundraising copy
My fifth annual Giving Tuesday 2025 Emailpalooza Review Extravaganza is here- part two! I opened, read, reviewed and analyzed all 576 Giving Tuesday (GT) emails I received from 104 different nonprofits of all sizes. This year’s review is divided into four...
by Ephraim | Dec 10, 2025 | copywriting, email, fundraising
My fifth annual Giving Tuesday 2025 Emailpalooza Review Extravaganza is here! I opened, read, reviewed and analyzed all 576 Giving Tuesday (GT) emails I received from 104 different nonprofits of all sizes. This year’s review is divided into four parts. Read...
by Ephraim | Sep 4, 2025 | email, fundraising
When planning a fundraising letter, write the thank you letter first. Then compose the ask. That sounds backwards and not how you’d think to do things. But if you know what you’re saying thank you for, you already know what problem you want people to solve. That makes...
by Ephraim | May 1, 2025 | email, fundraising, text
I spend a lot of time reading studies and analyzing data. I want to know the latest data, learn from it and be able to share best practices and tips with you. Sometimes the data shows the opposite of what I’ve been doing and teaching. That’s fine! I wanna be on top of...
by Ephraim | Mar 13, 2025 | email
Apple controls more than half of email provider market share. This means that when they introduce changes it will affect overall email data and odds are Google will follow suit. In its most recent iOS update, Apple announced...
