If everyone else was jumping off the Empire State Building… I can still hear my mom saying that to me when I was a kid. Probably in response to me asking to do something because “everyone else is.” She wasn’t wrong then and it still applies today. Best Practices When...
(Here are part one and part two of my Giving Tuesday 2022 email fundraising and marketing analysis) Let’s dive into the third post of my Giving Tuesday 2022 email fundraising and marketing analysis. This week I’ll be sharing with you six takeaways related to...
(Here’s part one and part three of my 2022 Giving Tuesday email fundraising and marketing analysis) It turns out that I received 271 Giving Tuesday (GT) emails, not 270 as I mentioned last week. That’s because I received an email last Thursday from an organization,...
(Here’s part two and part three of my Giving Tuesday 2022 email fundraising and marketing analysis) It’s my annual Giving Tuesday review! There’s plenty of fundraising and marketing lessons to learn from what I saw in my Inbox. This year I have 20 takeaways and...
Pressure’s on. Your year-end campaign could make or break not only how your organization survives 2022 but how you thrive in 2023. The pressure isn’t just to get the right ask out there. Your boss and/or Board members are demanding you get it out there TO AS MANY...
“Failure isn’t fatal but failure to change might be.” – John Wooden As a publisher of a successful daily enewsletter, I know that subscribers don’t stay loyal forever. When I first started publishing the newsletter over three years ago, I took it a little...
