Unsubscribe Isn’t A Four-Letter Word

Unsubscribe Isn’t A Four-Letter Word

When I started publishing my daily Enewsletter, I hated when someone unsubscribed. After I put in so much time and effort to posting great content, how dare they?! Took a little time but I learned to not only live with it but appreciate it. It’s the natural order of...
Ask For Feedback

Ask For Feedback

Email is about building relationships with subscribers. Creating a connection through one-to-one communication. It’s not just your emails which help subscribers connect to your organization. It’s how you respond to them as well. I Can’t Hear You Nanananananananana...
Looking Outside The Application

Looking Outside The Application

This post originally appeared on the Foundant blog. Infuriating character counts. Confusing budget templates. Repetitive questions in different sections. Playing with the budget numbers so as not to exceed the 15% overhead limit. Rewriting your boilerplate language...
Ten Email Marketing Lessons

Ten Email Marketing Lessons

Last week I reached a bit of a milestone: I published edition number 300 of my daily nonprofit newsletter. I’m not big on celebrations but I am big on learning opportunities. Publishing that many e-newsletters has taught me a thing or three. Here are ten email...