Through The Reader’s Eyes

Through The Reader’s Eyes

Sometimes things happen. It’s no one’s fault. I open with that to say this: I am NOT blaming anyone in what I share below. It happened and there was nothing that could be done about it. But I’m using it to teach an important practice when it comes to sending emails...
Ask For Feedback

Ask For Feedback

Email is about building relationships with subscribers. Creating a connection through one-to-one communication. It’s not just your emails which help subscribers connect to your organization. It’s how you respond to them as well. I Can’t Hear You Nanananananananana...
Ten Email Marketing Lessons

Ten Email Marketing Lessons

Last week I reached a bit of a milestone: I published edition number 300 of my daily nonprofit newsletter. I’m not big on celebrations but I am big on learning opportunities. Publishing that many e-newsletters has taught me a thing or three. Here are ten email...