Showcase Your EEAT

Showcase Your EEAT

It was round two. I was up for a fundraising and grant writing position. Interviewer (CEO of the organization): “You’re face to face with a potential donor. How would you explain to them that we’re the best charity in the world and they have to donate to us?” Me:...
Should You Issue A Public Statement?

Should You Issue A Public Statement?

With Friday’s SCOTUS ruling overturning Roe v. Wade, many nonprofits were left wondering if they should issue some kind of statement, tweet or post something online. This is NOT an easy issue but I want to try and tackle it. This post won’t necessarily offer...
Better Donor Communications

Better Donor Communications

A guest post by Mary Cahalane If I could change one thing in our sector, I would focus on better communication with our supporters. This means communicating consistently. Communicating with purpose. And communicating like a human. I’ll say more about each. But first,...
The Best In Your Sector

The Best In Your Sector

Many years ago I was asked in a job interview: “If you were sitting with a potential donor, how would you convince them that our nonprofit is the best out there and the only one worthy of a donation?” My reply to the interviewer: “I would never do that, because you’re...
Text Data To Learn From

Text Data To Learn From

The annual M+R Benchmarks Study is out and there’s plenty of great nonprofit data to dive into. Over the past few weeks I’ve looked at online fundraising and email data. Today I’m going to take a look at text messaging and your nonprofit. Text Data To Learn From Text...
Ask For Feedback

Ask For Feedback

Email is about building relationships with subscribers. Creating a connection through one-to-one communication. It’s not just your emails which help subscribers connect to your organization. It’s how you respond to them as well. I Can’t Hear You Nanananananananana...