Ask For Feedback

Ask For Feedback

Email is about building relationships with subscribers. Creating a connection through one-to-one communication. It’s not just your emails which help subscribers connect to your organization. It’s how you respond to them as well. I Can’t Hear You Nanananananananana...
Read The Room

Read The Room

According to Urban Dictionary, the term “read the room” is defined as: Understanding the emotions and thoughts of people in the room. It doesn’t just apply to people physically in the room with you. It means understanding how others will feel and react to what you say...
Four Lessons From For-Profits

Four Lessons From For-Profits

Last week I was a guest on a marketing and advertising panel for 11th and 12th grade students during “career week” at Fenway High School in Boston. (Go Panthers!) People from a variety of fields talked to the students about their workforce experiences and answer...
Lessons Learned From Twitter Jail

Lessons Learned From Twitter Jail

I spent most of last week in Twitter jail. The reason? Sarcasm and a robot’s inability to detect it. I’m not kidding. But after 3 long, tweetless days, I was let out. Well, not exactly. Appeal Denied I had appealed Twitter’s decision to flag my tweet and was willing...
Customer Service

Customer Service

Crisis management 101: Make a mistake? Fess up. Right away. Don’t wait for followers, supporters, the press and social media to pile on. I know it’s hard to admit you screwed up but we’re all human and these things happen. In fact, by apologizing, admitting your...