Through The Reader’s Eyes

Through The Reader’s Eyes

Sometimes things happen. It’s no one’s fault. I open with that to say this: I am NOT blaming anyone in what I share below. It happened and there was nothing that could be done about it. But I’m using it to teach an important practice when it comes to sending emails...
Turn A Negative Into A Positive

Turn A Negative Into A Positive

“You suck!” “This content is 💩 !” “You have no clue what you’re talking about!” “You’re dead wrong. I tried it once and it worked. You clearly don’t understand how this works!” If you’ve been on the Internet for ten minutes, then you’ve encountered negative comments...
Showcase Your EEAT

Showcase Your EEAT

It was round two. I was up for a fundraising and grant writing position. Interviewer (CEO of the organization): “You’re face to face with a potential donor. How would you explain to them that we’re the best charity in the world and they have to donate to us?” Me:...
Should You Issue A Public Statement?

Should You Issue A Public Statement?

With Friday’s SCOTUS ruling overturning Roe v. Wade, many nonprofits were left wondering if they should issue some kind of statement, tweet or post something online. This is NOT an easy issue but I want to try and tackle it. This post won’t necessarily offer...
Better Donor Communications

Better Donor Communications

A guest post by Mary Cahalane If I could change one thing in our sector, I would focus on better communication with our supporters. This means communicating consistently. Communicating with purpose. And communicating like a human. I’ll say more about each. But first,...
The Best In Your Sector

The Best In Your Sector

Many years ago I was asked in a job interview: “If you were sitting with a potential donor, how would you convince them that our nonprofit is the best out there and the only one worthy of a donation?” My reply to the interviewer: “I would never do that, because you’re...