I had the pleasure of presenting a webinar for Bloomerang to hundreds of nonprofit employees and consultants. The goal was to teach best practices related to onboarding new subscribers to nonprofit newsletters. Attracting more subscribers means more chances to convert them into donors. 

The AFP Northern Arizona Chapter invited me to speak to their members about growing their email list. The webinar covered signup form location, which fields the signup form should contain, the CTA, whether an online donation form should include a newsletter opt in and welcome emails.

I spoke to members of the Des Moines Fundraising Institute about fundraising and email marketing. This was part of their course work as they learn about messaging, digital marketing and donor communications. 

Gvahim is an organization in Israel which helps thousands of new immigrants find jobs and helps them make professional connections. I spoke to their nonprofit members about growing their email list and working on the process of onboarding new subscribers, so they can eventually be converted into donors.

This conversation, organized by Svivah, was for female CEO’s working to navigate through the choppy waters of Coronaworld. As a field expert, participants were able to ask me any and all questions they had related to being an effective leader, fundraising during a pandemic, advertising, marketing and more.

I had the pleasure of presenting to the Las Vegas AFP Chapter about the components of modern day storytelling. I talked about the elements of storytelling, how to use them to engage followers and ultimately use what was learned to increase donations. The presentation included examples of marketing, communications, social media and storytelling gone wrong and what can be learned from the mistakes of other brands.

All attendees received a “cheat sheet” that summarized the presentation, with the elements and main points of each.