Ephraim partnered with Jennifer Robins of Environics Analytics to deliver a presentation which discussed Millennials and their giving habits. Jennifer presented data about Millennial demographics, while Ephraim discussed their giving tendencies, how to engage and build relationships with them so nonprofits can include them in their fundraising and marketing efforts. 

Foundant Technologies hosted Ephraim to speak to hundreds of nonprofit pros about gratitude. Ephraim discussed why donors give, elements of a good thank you, why gratitude matters to building relationships and donor retention, 13 different ways to say thank you and much more.  

Ephraim was a speaker at the Raise 2021 fundraising conference. Storytelling sits at the heart of fundraising and marketing. In this presentation, Ephraim presented the elements of modern day storytelling, using examples- the good and the really not so good- from brands and nonprofits. Attendees had a chance to smile, groan, laugh, face palm and most important, learn how to improve their storytelling and audience engagement.

Ephraim moderated a webinar in partnership with Bloomerang. 3 panelists provided expert advice, tips and best practices for nonprofit pros who have been laid off or are looking for their next job. They discussed job search, interviewing, salary negotiations, transitioning to a new job and more. 

Qgiv hosted Ephraim to present to hundreds of participants how to encourage more people to sign up for their nonprofit e-newsletter. The presentation showcased examples of the email onboarding process from the largest 100 nonprofits in the U.S. At the end of the presentation, I answered multiple questions related to email marketing strategy and best practices. 

The Masterminds Series by Donor Search hosted Ephraim to discuss successful email onboarding. Attendees learned about email marketing strategy, where the newsletter signup form should appear on the website, what forms the field should contain, what CTA to use to encourage signups, the elements of a good  thank you for subscribing email and more. 

Gvahim hosted Ephraim to discuss creating a social media strategy which helps companies and organizations build their online community. Building that strategy means asking and answering the W questions. This presentation covers what a social media strategy should include, discusses using data to measure success, what content engages your online followers and more.

Kenissa hosted Ephraim as a guest expert to speak to its members. I discussed not putting all your fundraising eggs in one basket and the need to utilize different fundraising methods. I reviewed monthly giving, gifts in wills, corporate partnerships, foundation giving, major gifts and more. The session also included an AMA (Ask Me Anything) where participants could ask any question they had related to fundraising and marketing.

The Association of Fundraising Professionals Global hosted Ephraim for a webinar on the topic of employee giving. Based on research and ebook I published on the subject, the presentation asks whether employees should be asked to donate to the organization they work for. The presentation covers both sides of employee giving (yes and no), why it’s complicated, best practices for an employee giving campaign and more.

The Central Iowa AFP Chapter invited Ephraim to talk about gratitude and how saying thank you can help nonprofits build relationships with their donors and supporters. I discussed why donors give, the elements of a good thank you, why having a gratitude attitude is crucial to fundraising, 13 different ways to say thank you and more.

The Western Pennsylvania AFP Chapter invited Ephraim to to present a webinar related to storytelling, marketing and fundraising. The webinar covered managing a nonprofit’s digital accounts, elements of storytelling in the digital age, hashtags, takeovers, copywriting and more. Storytelling is central to fundraising and marketing and knowing how to tell engaging stories will help fundraising efforts.

The Palm Beach County AFP Chapter invited Ephraim to talk with their members about email marketing. My presentation discussed how to successfully onboard new enewsletter subscribers, with an eye towards converting them into donors down the road. 

Ephraim had the pleasure of presenting a webinar for Bloomerang to hundreds of nonprofit employees and consultants. The goal was to teach best practices related to onboarding new subscribers to nonprofit newsletters. Attracting more subscribers means more chances to convert them into donors. 

The AFP Northern Arizona Chapter invited Ephraim to speak to their members about growing their email list. The webinar covered signup form location, which fields the signup form should contain, the CTA, whether an online donation form should include a newsletter opt in and welcome emails.

Ephraim spoke to members of the Des Moines Fundraising Institute about fundraising and email marketing. This was part of their course work as they learn about messaging, digital marketing and donor communications. 

Gvahim is an organization in Israel which helps thousands of new immigrants find jobs and helps them make professional connections. Ephraim spoke to their nonprofit members about growing their email list and working on the process of onboarding new subscribers, so they can eventually be converted into donors.

Ephraim had the pleasure of presenting to the Las Vegas AFP Chapter about the components of modern day storytelling. Ephraim talked about the elements of storytelling, how to use them to engage followers and ultimately use what was learned to increase donations. The presentation included examples of marketing, communications, social media and storytelling gone wrong and what can be learned from the mistakes of other brands.

All attendees received a “cheat sheet” that summarized the presentation, with the elements and main points of each.