What’s with the name 1832?
In 1832, Jacksonville was established as a city in the state of Florida.
So what does Jacksonville have to do with fundraising and marketing?
Fundraising and marketing comes down to telling your story. Our company’s founder, Ephraim Gopin, lived in Jacksonville in the mid 70’s. His earliest childhood memories begin with Jacksonville. When it comes to storytelling, we want to start at the very beginning of your organization and review everything that has happened until now. All the data, activities and materials produced will help us understand who you are and then work together to determine where you want to take your nonprofit in the future. It all comes down to finding your Jacksonville.
Who do you work with?
I work with nonprofits and foundations- local, national or global organizations. The work is the same: know who your donors are, figure out the best ways to reach them, build strong relationships, fine tune the messaging and then get out there and raise more money for your constituents.
What services do you provide?
These are the main services:
- Audit and strategy: I craft custom strategies, specifically for: Website, social media, email, content and video. The goal is to make sure each platform is boosting your overall fundraising and marketing efforts.
- Training: I can train your staff to utilize the various digital platforms at your disposal. This can include how to use the platform, what data and metrics to be following, how to test and see what is and isn’t working and more.
- Project management: I manage small and large projects that your organization does not have the time or peoplepower to manage. For example, building a new website? Need someone to solicit proposals, work on contracts, set a timeline, work with the web development company and make sure the project is completed on time and to your satisfaction? That would be me.
What's the process you use when working with clients?
I first learn about your organization’s culture, industry position and your unique needs. I gather all the available data, evaluate the competitive landscape, review past fundraising and marketing promotional materials (digital and print), conduct surveys, interviews and more. I then review and analyze all the information I’ve gathered and present you with the steps I believe are crucial to achieving your goals, through formulation of a detailed, custom strategy.
Once that strategy has been approved by you, I offer you two possibilities:
- I can manage all the necessary components and implement the ongoing strategy
- I can teach your organization’s staff how to use the tools and platforms necessary to carry out the overall strategy. I’ll stay in contact to provide tips, advice and answer questions.
Our nonprofit needs to raise money. Do you have a million dollars to donate?
Unfortunately not. Yet. But I CAN help your organization lay the groundwork to build lasting relationships with your supporters and boost your fundraising. This could include working on your branding, messaging, digital footprint, printed materials and more. I have two decades worth of sector experience, expertise and knowledge to share with you. I understand your pain points and am here to help. Be in touch– I’m always happy to talk!
Our organization needs to upgrade our marketing capabilities. We were told that posting Facebook ads will generate immediate sales and boost revenue. What would be the ROI of that advice?
Not very high. Facebook ads is just one of many possibilities you could use in your marketing mix. You don’t want to put all your eggs in one basket. Diversify your marketing portfolio, see what works and then concentrate your efforts on the platforms bringing you the best return on investment. And yes, Facebook may be a huge part of that!
Sometimes you just need to tweak your current marketing apparatus and sometimes you need to redo the branding, messaging and more. I can help with all your online and offline fundraising and marketing needs- be in touch!
Would you be open to speaking engagements or authoring posts/articles for our publication?
What if I have an infrequently asked question?
I’ll answer that too! Contact me via my Mad Libs form and I’ll be in touch ASAP.
LFAQ (Least Frequently Asked Question)
What are you an influencer of on Klout?
One month before Klout closed, I got the following results:
I have no idea how “Hamas” and “hunger” ended up on this list. Also, Klout wasn’t indicative of anything. But it was fun while it lasted. Like Yo. Ello. And Google Plus. And all the other 50,000 social media apps that didn’t quite make it.
Just because it’s “the latest and greatest” app or platform and of course “everyone is joining” (remember Secret?) doesn’t mean your organization has to be there. Where’s your target audience? Answer that and then you’ll know which platforms you must be on and which ones you can pass up.
P.S. There was also this: