Fundraising and marketing comes down to telling your story. I lived in Jacksonville in the mid 70’s. My earliest childhood memories begin with Jacksonville.

When it comes to storytelling, I want to start at the very beginning of your organization and review everything that has happened until now. All the data, activities and materials produced will help me understand who you are and then work together to determine where you want to take your nonprofit in the future. It all comes down to finding your Jacksonville.

I work with nonprofits and foundations- local, national or global organizations. The work is the same: know who your donors are, figure out the best ways to reach them, build strong relationships, fine tune the messaging and then get out there and raise more money for your constituents.

These are the main services:

1. Audit and strategy: I craft custom strategies, specifically for: Website, social media, email, content and video. The goal is to make sure each platform is boosting your overall fundraising and marketing efforts.
2. Training: I can train your staff to utilize the various digital platforms at your disposal. This can include how to use the platform, what data and metrics to be following, how to test and see what is and isn’t working and more.
3. Project management: I manage small and large projects that your organization does not have the time or peoplepower to manage. For example, building a new website? Need someone to solicit proposals, work on contracts, set a timeline, work with the web development company and make sure the project is completed on time and to your satisfaction? That would be me. 

Learn more about the services I offer.

I first learn about your organization’s culture, industry position and your unique needs. I gather all the available data, evaluate the competitive landscape, review past fundraising and marketing promotional materials (digital and print), conduct surveys, interviews and more. I then review and analyze all the information I’ve gathered and present you with the steps I believe are crucial to achieving your goals, through formulation of a detailed, custom strategy.

Once that strategy has been approved by you, I offer you two possibilities:

• I can manage all the necessary components and implement the ongoing strategy
• I can teach your organization’s staff how to use the tools and platforms necessary to carry out the overall strategy. I’ll stay in contact to provide tips, advice and answer questions.

Unfortunately not. Yet. But I CAN help your organization lay the groundwork to build lasting relationships with your supporters and boost your fundraising. This could include working on your branding, messaging, digital footprint, printed materials and more. I have two decades worth of sector experience, expertise and knowledge to share with you. I understand your pain points and am here to help. Be in touch– I’m always happy to talk!

Not very high. Facebook ads is just one of many possibilities you could use in your marketing mix. You don’t want to put all your eggs in one basket. Diversify your marketing portfolio, see what works and then concentrate your efforts on the platforms bringing you the best return on investment. And yes, Facebook may be a huge part of that!

Sometimes you just need to tweak your current marketing apparatus and sometimes you need to redo the branding, messaging and more. I can help with all your online and offline fundraising and marketing needs- be in touch!

Most definitely!I have been a presenter and speaker- both in person and live webinars- for groups small and large and have authored many posts and articles for numerous blogs and publications. View my full bio and speaker bio and be in touch!

I’ll answer that too! Contact me via my Mad Libs form and I’ll be in touch ASAP.