Ephraim Gopin possesses a wealth of experience and knowledge in both the nonprofit and corporate world after holding a number of senior management and marketing positions. He holds an MBA from Boston University.
Ephraim is a third-generation nonprofit executive and fundraiser. He has worked on both sides of the table: as an asker (nonprofit) and a giver (foundation).
In 1993 while a senior in university, he led his first major fundraising campaign in memory of an esteemed faculty member who had recently passed away. Donations surpassed the goal by 20% and he organized a dedication ceremony, attended by 1,000 people. Ephraim, whose family had a 50 year relationship with the faculty member, was the event’s keynote speaker.
After receiving his MBA from Boston University, Ephraim began his nonprofit career as an alumni director and fundraiser, charged with reconnecting stateside alumni with their overseas alma mater. He successfully engaged more than 75% of the alumni and managed all aspects of the annual Dinner, which soon became the institution’s largest and most successful annual fundraising event.
Ephraim has also worked as a marketing and sales director and event organizer for various nonprofits. In 2007 he was appointed CEO of Gan Harmony, the first inclusive nursery in Israel, where children with and without disabilities learned together. He managed a staff of 40 and led all fundraising activities.
As a grant writer for Machshava Tova, an organization dedicated to bridging the digital divide, Ephraim successfully received grants from numerous foundations in the U.S., Israel and Europe.
Over the last decade, Ephraim has been a presenter and speaker on topics related to fundraising, social media, copywriting, marketing and storytelling. Additionally, Ephraim has authored guest posts on topics related to nonprofit leadership, philanthropy, cause marketing, corporate partnerships and video for audience engagement. He authored the cover story for Fundraising Success Magazine titled “Social Media Does Not Equal Fundraising!” Yes, dear reader, tweet it and they will donate is a fantasy.
Transforming a Foundation into a Recognized Thought Leader
In 2013, Ephraim began working on ‘the other side of the table’ as Director of Communications for the Ruderman Family Foundation (RFF), a global, private family foundation, with offices in Boston and Israel. The goal was to build RFF into a thought leader and position them as the leading voice in the global Jewish world on their key advocacy issue: the full inclusion of people with disabilities into society.
In order to accomplish this, Ephraim:
- Increased RFF’s visibility via placement of 300+ op-eds, interviews, press articles and quotes for both print and online media.
- Composed and used communications opportunities, including op-eds, press releases, articles, speeches, blog posts and presentations, to advocate for full inclusion in schools, the workforce, houses of worship, travel and tourism and more.
- Coordinated event press coverage, reached out to and maintained relationships with media members and created strategic partnerships with media outlets.
- Built and managed a national campaign to raise awareness and advocate for workforce inclusion, while enhancing RFF’s place as a leader in the field.
- Orchestrated a complete website redesign, tripling web traffic.
- Crafted RFF’s digital strategy and managed their social media presence.
- Initiated expanding RFF’s reach, visibility and leadership by training the foundation President to use and manage a personal Twitter account, to better engage and advocate to a wide audience.
- Revamped RFF’s blog, turning it into the leading voice in the Jewish community on the issue of inclusion. Includes contacting field experts to be guest bloggers.
- Created RFF’s monthly advocacy e-newsletter, which averaged an open rate of 40% and a click through rate triple the industry average.
By rebranding the foundation, executing on his marketing strategy, creating compelling content, establishing RFF’s presence on social media and working with media outlets online and offline, Ephraim increased the foundation’s visibility and RFF became the leading advocate in the global Jewish community on the issue of the full inclusion of people with disabilities into society.
In the corporate world, Ephraim has
– Served as CMO for NlightU, an IT startup. Ephraim conceived, developed and deployed the marketing strategy. He grew the number of registered users from 350 to 11,000 in under a year by reaching out to new audiences to interest them in the product via various multiple communications channels
– Managed the marketing for Upstream Commerce, a pricing intelligence startup. Ephraim connected with global pricing experts and potential corporate customers to present the product to them. Additionally, Ephraim started a LinkedIn group which in less than a year grew to 2,000 members, all of whom were specifically chosen and invited to join the conversation because of their field expertise.
– Ephraim worked as part of the marketing team for Fring. This included using social media to troubleshoot and provide customer service for users while working closely with the PR, sales and tech departments to plan and implement the company’s new marketing strategy.
Besides work, Ephraim has a few hobbies and interests. This is how he rolls…