Ephraim has written numerous guest articles, spoken publicly on a wide range of topics and been an expert guest on podcasts and webinars. Here you can find links to his latest guest appearances.
GUEST BLOG POST: Economic recessions occur every 5-7 years and yet when each one happens, nonprofits find themselves scrambling just to survive. In this guest post for Foundant, Ephraim offers 5 tips and strategies to plan long-term. This way you’ll have an umbrella to protect you when they next rainy day comes.
GUEST BLOG POST: In post two of this Bloomerang short series, Ephraim lists five reasons why employees should not be asked to become donors to the organization they work for. No matter where you stand on this issue, odds are you have an opinion. Read both pieces- you might end up changing your mind.
WEBINAR: Qgiv hosted Ephraim to present to hundreds of participants how to encourage more people to sign up for their nonprofit e-newsletter. The presentation showcased examples of the email onboarding process from the largest 100 nonprofits in the U.S. At the end of the presentation, Ephraim answered multiple questions related to email marketing strategy and best practices.
GUEST BLOG POST: Everyone has an opinion when it comes to employee giving: Should employees be asked to donate to the organization they work for? In the first of a 2-part series on Bloomerang, Ephraim offers four reasons why employees should be asked.
WEBINAR: The Masterminds Series by Donor Search hosted Ephraim to discuss successful email onboarding. Attendees learned about email marketing strategy, where the newsletter signup form should appear on the website, what forms the field should contain, what CTA to use to encourage signups, the elements of a good thank you for subscribing email and more.
WEBINAR: Gvahim hosted Ephraim to discuss creating a social media strategy which helps organizations build their online community. Building that strategy means asking and answering the W questions. This presentation covers what a social media strategy should include, discusses using data to measure success, what content engages your online followers, reviews all the W questions and more.
GUEST BLOG POST: Coronaworld is still with us and it has definitely affected the nonprofit sector. The question is if the “current normal” will become the “permanent normal.” In this guest post for Foundant, Ephraim discusses the future of office life, budgets, staffing, meetings, working with consultants and more. The times are changing.
GUEST BLOG POST: The nonprofit community is divided over whether employees should or should not be asked to the donate to the organization they work for. In this guest post for eJewish Philanthropy, Ephraim dives into the reasons why they should not be asked. The main reason? Pressure to give. Philanthropy is an act of giving willingly, not something one should be forced to do.
WEBINAR: Ephraim was a presenter for the Association of Fundraising Professionals- Global on the topic of employee giving. The presentation covered Board and C-level giving, the reasons why people are for and against employee giving campaigns, why it’s a complicated topic and best practices for running an employee giving campaign properly. This presentation was based on the survey data and ebook published by Ephraim on this contentious topic.
GUEST BLOG POST: Employee giving is a very contentious topic. In this guest post for eJewish Philanthropy, Ephraim looks at the reasons why employees should be asked to donate to the organization they work for. The overriding reason? Everyone should be able to participate in the joy of philanthropy.
GUEST BLOG POST: In a guest post for Hilborn, Canada’s largest newsletter for charities, Ephraim offers a list of do’s and dont’s for organizations considering asking their employees to become donors.
WEBINAR: Ephraim spoke to the AFP Central Iowa Chapter about gratitude and how saying thank you can help nonprofits build relationships with their donors and supporters. Ephraim discussed why donors give, the elements of a good thank you, why having a gratitude attitude is crucial to fundraising, 13 different ways to say thank you and more.
WEBINAR: Ephraim spoke to the AFP Western Pennsylvania Chapter about the elements of modern day storytelling. Using some of the worst- and best- examples from both for-profit and nonprofit organizations, Ephraim discussed how digital and online posting has added new wrinkles to storytelling. Tips and best practices for images, hashtags, engagement, Instagram Stories and more were presented.
All attendees received link to a “cheat sheet” that summarized the presentation.
GUEST BLOG POST: After your organization submits a grant application, what is the funder doing? They’re busy finding out more about your nonprofit- looking for more information than what you provided in the application. In this guest post for Foundant, Ephraim points out what foundations are researching including your website, social media presence, email marketing, what Google says and more.
WEBINAR: The AFP Palm Beach County Chapter invited Ephraim to speak to their members about growing their email list. The webinar covered signup form location, which fields the signup form should contain, the CTA, whether an online donation form should include a enewsletter opt in, welcome emails and more.
WEBINAR: The AFP Northern Arizona Chapter invited Ephraim to speak to their members about growing their email list. The webinar covered signup form location, which fields the signup form should contain, the CTA, whether an online donation form should include a enewsletter opt in, welcome emails and more.
GUEST BLOG POST: Someone subscribed to your nonprofit enewsletter. Hooray! Now what? Time to build better relationships with subscribers and convert them into donors down the road. In this Michael Rosen Says blog post, I provide you with 5 elements your email marketing strategy has to include to make it happen.
GUEST BLOG POST: People want to know there’s a human manning your nonprofit’s social media accounts. In this Bloomerang post, I discuss what it means to show people the face behind the logo. That person should be authentic, engaging and help to build relationships. Because at the end of the day, you social followers can become email subscribers, volunteers, advocates and donors.
PRESENTATION: I spoke to members of the Des Moines Fundraising Institute about fundraising and email marketing. This was part of their course work as they learn about messaging, digital marketing and donor communications.
WEBINAR: This webinar, organized by Bloomerang, was attended by hundreds of nonprofit employees and consultants. The goal was to teach best practices and help nonprofits onboard more subscribers to their enewsletter.
WEBINAR: This webinar, organized by Gvahim, was for nonprofit pros in Israel to learn how to grow their email list. The first part of that process is successfully onboarding new subscribers. The webinar covered signup form location, which fields the signup form should contain, the CTA, whether an online donation form should include an enewsletter opt in and more.
WEBINAR: This webinar, organized by Svivah, was for female CEO’s who are working to navigate their organizations through the choppy waters of Coronavirus. We discussed how to be a more effective leader, fundraising during a pandemic, advertising, marketing and more.
GUEST BLOG POST: The coronavirus pandemic has certainly changed nonprofit office life. The question is, when life returns to normal, will office life do as well? Writing on eJewish Philanthropy, Ephraim gives 21 predictions related to leadership, staffing, budgeting, events and more.
PODCAST GUEST: On the SOAR podcast, hosted by Taylor Shanklin, I had a chance to discuss how your nonprofit can survive and thrive right now. We talked about leadership, fundraising, goats, communications and hairdressers. And yes, as a proud card carrying member of Gen X, I dropped a “Where’s the beef” reference. Have a listen and learn how your organization can make it through these rough times successfully.
GUEST BLOG POST: Early 90s recession. Dot com bust of 2001. Madoff mess.
We’ve been here before. The same fundraising and communications principles that worked then work today. Writing on eJewish Philanthropy, Ephraim presents 5 do’s and dont’s to guide your fundraising comms during this pandemic.
GUEST BLOG POST: Part I of a two part series for the Hilborn Charity eNews. Ephraim discusses how nonprofits can deal with remote work, keeping in touch with stakeholders and working with consultants during a pandemic.
GUEST BLOG POST: Writing on the Hands On Fundraising blog, Ephraim explains why your nonprofit needs to provide content that interests the target audience and not what you want to push out. Less we, more you.
It was a fun presentation mixing the good and the bad. A chance to groan, cringe, shake one’s head in disapproval but also to smile and laugh. The goal was to learn from the mistakes and successes of others.
All attendees received a “cheat sheet” that summarized the presentation.