Guest post by Shannon Scanlan To grow your organization’s reach, you need a strong marketing strategy across multiple channels. While you might already use platforms such as email and your nonprofit’s website to connect with supporters, how regularly are you posting...
Seeing things from both sides of the table provides great perspective. For example, I wasn’t just a fundraiser and grant writer. I also worked for a global family foundation which meant I sat on the side of the giver, not the asker. That was an eye-opening experience...
There are plenty of solid fundraising and marketing strategies your nonprofit should be implementing. But you should also know what to stay away from. Today let’s discuss “Spray and Pray,” a strategy that won’t help you build more relationships or raise more...
It was round two. I was up for a fundraising and grant writing position. Interviewer (CEO of the organization): “You’re face to face with a potential donor. How would you explain to them that we’re the best charity in the world and they have to donate to us?” Me:...
Recession or not a recession? That is the question. Every CEO and Board member is worried about this. An economic downturn. High inflation. All of it could be problematic for your nonprofit. I say ‘could’ because it doesn’t have to be that way! Even in a recession,...
A guest post by Aidan Augustin Marketing can make or break a fundraising campaign. Let’s say your nonprofit is planning a fundraiser and everything from the venue booking to the catering service is falling into place perfectly. However, on the day of the event,...
