Erase The Poverty Mindset

Erase The Poverty Mindset

A guest post by Jess Birken Around the nonprofit sector, you run into phrases like this everywhere: “Of every dollar donated, 99 cents goes DIRECTLY TO saving the snails!” Or, even worse, you’ll see a pie chart like this cropping up on nonprofit...
Five Social Media Mistakes To Avoid

Five Social Media Mistakes To Avoid

It’s called social media cause it’s meant to be “social.” It’s a conversation with followers and with your target audience. But far too often I see nonprofits who are simply not engaging in conversation. They’re busy broadcasting their latest news. Their most recent...
Start Small, Then Grow

Start Small, Then Grow

Diversified portfolio isn’t just a term you’ll hear from your investment broker. It also applies to your fundraising. Your fundraising portfolio should be diversified so you are reaching maximum donors in a variety of ways: Events, monthly giving, email donations,...
Small Shop Life

Small Shop Life

I was a fundraiser. And grant writer. And event organizer. And website manager. And copywriter. And marketing director. And budget preparer. Oh. I shouldn’t forget that I was also a fireman, putting out fires. All of the above wasn’t at multiple jobs. I did them all...
Know Your Supporters

Know Your Supporters

How well do you know your donors? Your online followers? Are they Millennials or Gen X? Boomers or Zoomers? How did they find out about your organization? Why do they support your nonprofit? What programs are they interested in learning more about? How do they want to...
Improve Your Email

Improve Your Email

Email must be an active part of your fundraising and marketing efforts. It’s one-to-one communication, it can be personalized and it’s a fantastic platform for educating, raising awareness, mobilizing people to take action, encouraging subscribers to become donors and...