Nonprofit Marketing Data

Nonprofit Marketing Data

I do my best to stay on top of the latest fundraising and marketing data. It’s important to know what the current trends are and how that affects the communications coming from nonprofits to their audience. And then I impart the data to you. This article shares 45...
How To Promote Giving Programs

How To Promote Giving Programs

Guest post by Patrick Schmitt Let’s say your nonprofit is launching a giving program. It’s been a big investment of your time- you’ve done the research, set up a new giving tool and created a new web page explaining the process. You’re confident several audience...
A Great Idea

A Great Idea

Fun. Timely. Creative. A back door to mission awareness. I love when brands and organizations launch campaigns which grab your attention but aren’t in your face with a “buy buy buy” or “donate donate donate” focus. Instead, they engage their audience with something...
The Benefits Of UGC

The Benefits Of UGC

There’s no shortage of content types your nonprofit could use when turning to your audience: Video, blog, tweet, story, educational content, survey, memes, humor, images, audio, live video and much much more. Know what type of content is very popular but isn’t used...