From Awareness To Advocacy

From Awareness To Advocacy

Fundraising is about building relationships. Marketing provides you the tools and messaging to be able to make those connections and strengthen them. Are your organization’s fundraising and marketing efforts converting people into donors and ambassadors for your...
It’s Not About You

It’s Not About You

Your website. Emails. Brochures. Direct mail. Online donation form. Fundraising appeals. None of them are for you. They’re for your donors and supporters. What We Want Doesn’t Matter When creating online and offline materials, too often nonprofits create a specific...
Stop Cutting Corners

Stop Cutting Corners

When’s the last time you heard a nonprofit CEO declare: “I make too much money. To help our organization, I’m going to resign and find a part-time volunteer to do my job. We’ll use the savings from my salary to help the organization thrive.” A volunteer fundraiser? Of...
Kill The Nonprofit Mission Statement

Kill The Nonprofit Mission Statement

I walked into the conference room and handed the ten people seated around the table a piece of paper and a pen. “Please write down your organization’s mission statement.” After one minute I gathered the papers and began reading each one aloud. They were all different....
Pivot

Pivot

I loved the Pivot scene in Friends. Classic! When the word ‘pivot’ gets overused in the business or marketing world? Not a fan. But the fact is: Coronaworld has presented a lot of challenges to the nonprofit sector. Some form of pivoting is in order. Frozen In Place...