Fundraising Data To Learn From

Fundraising Data To Learn From

The annual M+R Benchmarks Study is out and there’s plenty of great nonprofit data to dive into. I’m going to review and provide takeaways over the next few blog posts. Fundraising Data To Learn From Today I’m going to look at some of the online fundraising stats and...
An Introduction To SEO For Nonprofits

An Introduction To SEO For Nonprofits

This post is a guest post written by nonprofit content expert Tatiana Morand of Wild Apricot. Has your nonprofit looked into SEO, or search engine optimization, for your website?  If the answer is no, don’t feel bad. The letters SEO can send shivers down a nonprofit...
It’s Not About You

It’s Not About You

Your website. Emails. Brochures. Direct mail. Online donation form. Fundraising appeals. None of them are for you. They’re for your donors and supporters. What We Want Doesn’t Matter When creating online and offline materials, too often nonprofits create a specific...
Navigation To Nowhere

Navigation To Nowhere

This week I was asked to assist a relative of mine to buy a pair of glasses online. Said relative is retired, so that gives away their generational affiliation. I had a chance to watch them try to navigate the website, take pictures for the facial recognition...