A guest post by Anne Stefanyk In a short paragraph or statement, can you summarize what your nonprofit is all about? Can you condense your organization’s history, mission, vision and brand into one succinct message that tells anyone who comes across it everything they...
The annual M+R Benchmarks Study is out and there’s plenty of great nonprofit data to dive into. Over the past few weeks I’ve looked at online fundraising, email, text and social media data. Today I’m going to take a look at website fundraising and your nonprofit. The...
The annual M+R Benchmarks Study is out and there’s plenty of great nonprofit data to dive into. I’m going to review and provide takeaways over the next few blog posts. Fundraising Data To Learn From Today I’m going to look at some of the online fundraising stats and...
This post is a guest post written by nonprofit content expert Tatiana Morand of Wild Apricot. Has your nonprofit looked into SEO, or search engine optimization, for your website? If the answer is no, don’t feel bad. The letters SEO can send shivers down a nonprofit...
Your website. Emails. Brochures. Direct mail. Online donation form. Fundraising appeals. None of them are for you. They’re for your donors and supporters. What We Want Doesn’t Matter When creating online and offline materials, too often nonprofits create a specific...
This week I was asked to assist a relative of mine to buy a pair of glasses online. Said relative is retired, so that gives away their generational affiliation. I had a chance to watch them try to navigate the website, take pictures for the facial recognition...