Your website. Emails. Brochures. Direct mail. Online donation form. Fundraising appeals. None of them are for you. They’re for your donors and supporters. What We Want Doesn’t Matter When creating online and offline materials, too often nonprofits create a specific...
This week I was asked to assist a relative of mine to buy a pair of glasses online. Said relative is retired, so that gives away their generational affiliation. I had a chance to watch them try to navigate the website, take pictures for the facial recognition...
