by Ephraim | Mar 31, 2020 | communications, data, fundraising, nonprofit, storytelling, strategy
A personal message to each and every reader: I hope that you and your loved ones are safe and healthy. I know that times are trying for you. If I can be of assistance, please reach out to me. This is a genuine offer to help in whatever way I can- whether it’s to talk...
by Ephraim | Mar 24, 2020 | communications
With COVID-19 dominating the newscycle, many nonprofits are wondering: Can I still pitch stories to reporters? The short answer is yes. The longer answer is: Yes, but you need to be aware of the current dynamics. Inside The Newsroom As people search for more and more...
by Ephraim | Mar 13, 2020 | communications, nonprofit
One of my favorite alltime movies is 1963’s “It’s A Mad, Mad, Mad, Mad World.” All star cast, hilarious movie which has provided me with 40+ years of laughs ever since I first saw it at age 6. I thought of that movie when watching Twitter explode with new updates...
by Ephraim | Feb 25, 2020 | content, social media, storytelling
If you checked Twitter late Saturday night and early Sunday morning, you might have been wondering why ‘Zamboni’ was trending. It was because of David Ayres, the first EBUG to record an NHL victory. Wait, you don’t know what an EBUG is? Let me give you a quick lesson...
by Ephraim | Feb 11, 2020 | campaigns, fundraising, marketing, nonprofit
Valentine’s Day approaches and that means many nonprofits will be running campaigns. Some fun ones, some lovey-dovey ones. But all in the name of connecting with supporters and raising money. Then there’s the “Cry Me A Cockroach” campaign from the San Antonio Zoo....
