An Introduction To SEO For Nonprofits

An Introduction To SEO For Nonprofits

This post is a guest post written by nonprofit content expert Tatiana Morand of Wild Apricot. Has your nonprofit looked into SEO, or search engine optimization, for your website?  If the answer is no, don’t feel bad. The letters SEO can send shivers down a nonprofit...
It’s Not About You

It’s Not About You

Your website. Emails. Brochures. Direct mail. Online donation form. Fundraising appeals. None of them are for you. They’re for your donors and supporters. What We Want Doesn’t Matter When creating online and offline materials, too often nonprofits create a specific...
Four Lessons From For-Profits

Four Lessons From For-Profits

Last week I was a guest on a marketing and advertising panel for 11th and 12th grade students during “career week” at Fenway High School in Boston. (Go Panthers!) People from a variety of fields talked to the students about their workforce experiences and answer...
Lessons Learned From Twitter Jail

Lessons Learned From Twitter Jail

I spent most of last week in Twitter jail. The reason? Sarcasm and a robot’s inability to detect it. I’m not kidding. But after 3 long, tweetless days, I was let out. Well, not exactly. Appeal Denied I had appealed Twitter’s decision to flag my tweet and was willing...
An Appeal To Humanity

An Appeal To Humanity

This month I am celebrating a decade on Twitter, my favorite social media platform. I have somehow tweeted almost 137,000 times. My feed is a mix of nonprofit related content, marketing, some sports (especially Boston teams), 80s music and pop culture, humor and yes,...