Go For Singles

Go For Singles

“They that sow in tears shall reap in joy” (Psalms 126:5) We’re smack in the middle of playoffs season in baseball, so no better time to discuss singles and homers. And what they have to do with fundraising. It All Adds Up Many nonprofits work hard on...
Video And Your Nonprofit

Video And Your Nonprofit

Is your nonprofit using video to build relationships? To help with fundraising and marketing? If not, you’re missing out. Big time. More people are watching more video every single day. Video is a great method to engaging and connecting with viewers, eliciting an...
Unsubscribe Isn’t A Four-Letter Word

Unsubscribe Isn’t A Four-Letter Word

When I started publishing my daily Enewsletter, I hated when someone unsubscribed. After I put in so much time and effort to posting great content, how dare they?! Took a little time but I learned to not only live with it but appreciate it. It’s the natural order of...
Content To Engage Your Audience

Content To Engage Your Audience

Your most successful pieces of content will be those that your target audience is looking for. If they want video and you’re busy posting 500-word posts, that won’t work. Does that mean stick exclusively with video? No. But it does mean that you need to be very aware...
Engage Your Audience

Engage Your Audience

Your nonprofit has a presence on a number of social media platforms. But you’re not getting the engagement you want. Followers aren’t reacting to your content. They’re not commenting, sharing, clicking on your links, responding to your call-to-action. There are plenty...