Mark Zuckerberg owns a large chunk of our online lives. Facebook, Instagram, Whatsapp. His team knows everything about us. For good or bad. But I’m not here to complain. I want to use data about Facebook, Instagram and nonprofits and help your organization maximize...
A guest post by Jacob Spencer Today, your organization’s donors likely begin their giving journey on your website. But, as you might have noticed, there can sometimes be a disconnect between a visitor arriving on your site and following through with a donation. What...
This post originally appeared in eJewish Philanthropy. My phone rings. Woman: Ephraim? Me: Yes. Woman: This is XXX from nonprofit YYY. Do you know about our organization? Me: No I don’t. Woman: You are listed in our database as a volunteer. Me: Me? I don’t remember...
A guest post by Diane H. Leonard, GPC, STSI The Ted Talk Dan Pallotta presented in March 2013, “The way we think about charity is dead wrong” has been viewed more than 5 million times. Yet I don’t want to assume you’ve seen it. So a quick summary: Dan’s point...
Fundraising is about building relationships. Marketing provides you the tools and messaging to be able to make those connections and strengthen them. Are your organization’s fundraising and marketing efforts converting people into donors and ambassadors for your...
