by Ephraim | Dec 10, 2025 | copywriting, email, fundraising
My fifth annual Giving Tuesday 2025 Emailpalooza Review Extravaganza is here! I opened, read, reviewed and analyzed all 576 Giving Tuesday (GT) emails I received from 104 different nonprofits of all sizes. This year’s review is divided into four parts. Read...
by Ephraim | Nov 25, 2025 | Board, communications
As I meet and speak with nonprofits, I always ask what their biggest pain points are. More and more the Board is mentioned as a friction point. Let’s start at the beginning: The Board gives their time, effort and know how to managing the organization and making sure...
by Ephraim | Nov 20, 2025 | nonprofit, poverty mindset
I recently subscribed to the enews of a nonprofit that has a wonderful mission. As part of their messaging and tagline, they use the word “hope.” I started thinking about the word “hope” and the fact that, it seems to me, many nonprofits use it. As I looked at more...
by Ephraim | Nov 6, 2025 | communications, impact, salaries
Take a look at this image: I asked my enewsletter subscribers to evaluate the image. A bunch of them were very skeptical of that 98% program number. Are they playing games with how they define and calculate overhead? Some wondered what “other” actually means....
by Ephraim | Oct 23, 2025 | communications, crowdfunding, online donations
In short: GoFundMe (GFM), the largest crowdfunding platform, created 1.4 million “donation pages” for U.S. nonprofits without consent or any contact with said nonprofits. In the bottom left of most of the pages is a CTA to claim the page. They want NPOs to claim the...
