by Ephraim | Nov 18, 2024 | campaigns, fundraising, gratitude
Let’s call it what it is: November and December are the cash grab months for nonprofits. Thanksgiving, Tuesday Cash Grab (aka Giving Tuesday) and year-end campaigns. Direct mail, email, social media, texts, QR codes. We use whatever we have at our disposal to get our...
by Ephraim | Jul 8, 2024 | campaigns, donors, impact
I’m always on the lookout for smart, creative, clever campaigns. Doesn’t matter if it’s nonprofits or for-profits. I love to watch, learn and share. Share Impact A few weeks ago a friend sent me this video. Watch and enjoy: This is the original link where it appeared....
by Ephraim | Apr 28, 2024 | campaigns, engagement, marketing
Fun. Timely. Creative. A back door to mission awareness. I love when brands and organizations launch campaigns which grab your attention but aren’t in your face with a “buy buy buy” or “donate donate donate” focus. Instead, they engage their audience with something...
by Ephraim | Jan 2, 2024 | campaigns, crowdfunding, visuals
Humans are visual creatures. Images quickly grab our attention, convey emotion and are much more shareable than plain text. For all these reasons, it’s essential that your crowdfunding campaign strategically uses visuals to captivate and engage your audience....
by Ephraim | Dec 18, 2023 | campaigns, engagement, fundraising
I’m back with part three of my annual Giving Tuesday (GT) email review. (Read part one part two and part four for more fundraising and marketing tips and takeaways.) Plenty of topics to cover in this post. I’ll be sharing fundraising and marketing takeaways to help...
by Ephraim | Jun 19, 2023 | campaigns, marketing
Some campaigns are simple fundraising asks with direct mail and email appeals, along with social media posts and other marketing outlets. Other campaigns are a bit larger: They have a name, a slogan and you’re going to splash them everywhere. Billboards, TV and media...
