by Ephraim | Apr 28, 2024 | campaigns, engagement, marketing
Fun. Timely. Creative. A back door to mission awareness. I love when brands and organizations launch campaigns which grab your attention but aren’t in your face with a “buy buy buy” or “donate donate donate” focus. Instead, they engage their audience with something...
by Ephraim | Mar 12, 2024 | email, engagement, social media
One of my favorite things online is when is when people predict the end of X. AI will take over most of our jobs. Twitter is dead. Text messages will kill email. Video killed the radio star. Actually that last one may actually be true. It’s also of course a fav song....
by Ephraim | Mar 4, 2024 | data, engagement, social media
I can get very ranty and soapbox-y about today’s topic. I’m gonna keep things tame instead. Social Media Metrics I believe that data tells a story. Using data is critical to the success of your organization’s fundraising and marketing. The problem is knowing what data...
by Ephraim | Dec 18, 2023 | campaigns, engagement, fundraising
I’m back with part three of my annual Giving Tuesday (GT) email review. (Read part one part two and part four for more fundraising and marketing tips and takeaways.) Plenty of topics to cover in this post. I’ll be sharing fundraising and marketing takeaways to help...
by Ephraim | Mar 13, 2023 | content, email, engagement
I recently published edition number 700 of my Your Daily Dose of Nonprofit enewsletter. I’m proud of the very high click thru rate, the almost unanimous positive feedback and how the enews has grown since I hit “send” on edition number one. Along the way I’ve made...
by Ephraim | Jan 30, 2023 | engagement, leadership, strategy
Recession or not a recession? That is the question. Every CEO and Board member is worried about this. An economic downturn. High inflation. All of it could be problematic for your nonprofit. I say ‘could’ because it doesn’t have to be that way! Even in a recession,...
