by Ephraim | May 12, 2026 | engagement, social media
Is social media dead? I’ve gotten this question before and my answer is: No. But user beware. Let’s take Facebook as an example. They have become a pay-for-play platform. They want you to spend money to reach your audience. How does this translate into your day to day...
by Ephraim | Sep 10, 2025 | donors, engagement
I’d like to take you on a trip. Please close your eyes. No wait, scratch that. This isn’t a podcast. It’s Monday January 5, 2026. The year-end campaign is over. You sit down to review the data, who gave and how much. Everyone at the office is happy. Your team...
by Ephraim | Jun 26, 2025 | Board, engagement, fundraising
Lemme open with one my nonprofit beliefs: Board members do NOT have to give a donation! I am against the whole “they have to give X amount” or a “give and get.” Policies like that mean that your organization automatically excludes people from joining and contributing...
by Ephraim | Feb 20, 2025 | donors, email, engagement
My friend Laura, an expert fundraising copywriter, forwarded this to me: I understand what the organization was going for. But that’s not the best way to get there. Let’s review for a second why people give: They want to solve a problem: Can an individual solve hunger...
by Ephraim | Apr 28, 2024 | campaigns, engagement, marketing
Fun. Timely. Creative. A back door to mission awareness. I love when brands and organizations launch campaigns which grab your attention but aren’t in your face with a “buy buy buy” or “donate donate donate” focus. Instead, they engage their audience with something...
by Ephraim | Mar 12, 2024 | email, engagement, social media
One of my favorite things online is when is when people predict the end of X. AI will take over most of our jobs. Twitter is dead. Text messages will kill email. Video killed the radio star. Actually that last one may actually be true. It’s also of course a fav song....
