“They that sow in tears shall reap in joy” (Psalms 126:5) We’re smack in the middle of playoffs season in baseball, so no better time to discuss singles and homers. And what they have to do with fundraising. It All Adds Up Many nonprofits work hard on...
The following phone conversation took place in 2009. Nonprofit CEO: We’d like your help in running a million-dollar campaign using Facebook. Me: Great! How big of a following do you have on Facebook? CEO: Not big. A couple hundred. Me: How big is your email list? CEO:...
A guest post by Jacob Spencer Today, your organization’s donors likely begin their giving journey on your website. But, as you might have noticed, there can sometimes be a disconnect between a visitor arriving on your site and following through with a donation. What...
This post originally appeared in eJewish Philanthropy. My phone rings. Woman: Ephraim? Me: Yes. Woman: This is XXX from nonprofit YYY. Do you know about our organization? Me: No I don’t. Woman: You are listed in our database as a volunteer. Me: Me? I don’t remember...
Fundraising is about building relationships. Marketing provides you the tools and messaging to be able to make those connections and strengthen them. Are your organization’s fundraising and marketing efforts converting people into donors and ambassadors for your...
The annual M+R Benchmarks Study is out and there’s plenty of great nonprofit data to dive into. Over the past few weeks I’ve looked at online fundraising, email, text and social media data. Today I’m going to take a look at website fundraising and your nonprofit. The...
