The annual M+R Benchmarks Study is out and there’s plenty of great nonprofit data to dive into. Last week I looked at online fundraising data. This week I’ll be exploring email. Email Fundraising Data To Learn From Your supporters and target audience of prospective...
The annual M+R Benchmarks Study is out and there’s plenty of great nonprofit data to dive into. I’m going to review and provide takeaways over the next few blog posts. Fundraising Data To Learn From Today I’m going to look at some of the online fundraising stats and...
Trust from your donors. It’s earned, not a given. Building that trust helps ensure donors stay engaged and giving year after year. However, some of the tactics used to build that trust are problematic. Part of the problem lies in how nonprofits market themselves to...
There’s a ton of great nonprofit content out there that you should be reading and learning from. Below are seven nonprofit enewsletters I recommend you subscribe to. A chance to learn from some of the smartest experts in the sector. Additionally, I’ve...
When I talk with clients, prospective clients and large audiences, I always hone in on two points related to building relationships: The nonprofit sector’s donor retention average hovers around 45%. That’s abysmal. Acquisition costs more than retention. Organizations...
Thought experiment: I want your organization to send a survey to your donors, email subscribers, supporters, Board, volunteers and staff. The survey should contain 3 questions: Do you trust our organization to do the right thing for the community? Do you believe that...
