It’s easy to think that because of the great work your nonprofit does, everybody knows about you. Everyone can recite your mission statement by heart (even if most of your staff can’t). Just say the name of your organization and everyone sings your praises. Ummmmm no....
Six years ago I did a lot of marketing work for a former friend of mine. He owned two different businesses and I helped both of them. We agreed on the amount to be paid and a contract was signed. Because of cash flow issues, I helped him out by spreading the overall...
“Failure isn’t fatal but failure to change might be.” – John Wooden As a publisher of a successful daily enewsletter, I know that subscribers don’t stay loyal forever. When I first started publishing the newsletter over three years ago, I took it a little...
You ask your kids to do something. No answer. You ask again, in a pleasant voice. Still nothing. You ask a third time but this time it’s without a smile. No response from the kids. Finally, you walk into their room and you raise your voice and that gets a response....
Year-end has come and gone. I’ve seen the good, the bad and the really, really ugly. Which is what I’m going to share and rant about: The really, really ugly. Today we’re gonna talk email fundraising and marketing. Can You Guess? Have a look at my tweet from January...
Calling people on the phone. It’s almost a lost art, given how much we like to text and Whatsapp. And who has time for a conversation? We’re so busy with work and multi-tasking and catching up on the latest Netflix show and doomscrolling our Instagram feeds. So yeah,...
