Why Should They Trust You?

Why Should They Trust You?

Six years ago I did a lot of marketing work for a former friend of mine. He owned two different businesses and I helped both of them. We agreed on the amount to be paid and a contract was signed. Because of cash flow issues, I helped him out by spreading the overall...
Response Time

Response Time

You ask your kids to do something. No answer. You ask again, in a pleasant voice. Still nothing. You ask a third time but this time it’s without a smile. No response from the kids. Finally, you walk into their room and you raise your voice and that gets a response....
Know Your Supporters

Know Your Supporters

How well do you know your donors? Your online followers? Are they Millennials or Gen X? Boomers or Zoomers? How did they find out about your organization? Why do they support your nonprofit? What programs are they interested in learning more about? How do they want to...