by Ephraim | May 5, 2026 | fundraising, gratitude, retention
Since 2021, the number of donors giving has declined each year. Bigger gifts are given, more money is being donated but fewer people are experiencing the joy of philanthropy. And it helps explain why so many nonprofits- including I’m sure a decent percentage of those...
by Ephraim | Dec 10, 2025 | fundraising, gratitude, impact
My fifth annual Giving Tuesday 2025 Emailpalooza Review Extravaganza is here- part four! I opened, read, reviewed and analyzed all 576 Giving Tuesday (GT) emails I received from 104 different nonprofits of all sizes. This year’s review is divided into four...
by Ephraim | Oct 16, 2025 | fundraising, gratitude
“Giving Tuesday was created in 2012 as a simple idea: A day that encourages people to do good.” – Giving Tuesday website As nonproifiteers, we know there are MANY ways people can do good. Volunteer. Help out with an event. Drive food to someone’s house. Download...
by Ephraim | May 29, 2025 | gratitude, retention
Please read the above quote again. It’s based on years of research conducted by one of the foremost nonprofit experts, Dr. Adrian Sargeant. I know how hard you work on every fundraising appeal you send out. First draft, second...
by Ephraim | Nov 18, 2024 | campaigns, fundraising, gratitude
Let’s call it what it is: November and December are the cash grab months for nonprofits. Thanksgiving, Tuesday Cash Grab (aka Giving Tuesday) and year-end campaigns. Direct mail, email, social media, texts, QR codes. We use whatever we have at our disposal to get our...
by Ephraim | Dec 5, 2023 | building relationships, fundraising copy, gratitude
It’s time for my annual Giving Tuesday nonprofit email review! (Part two part three and part four are also online for you to read.) I analyzed 462 emails from 68 nonprofits that arrived in my inbox from November 2 until December 3. As I do each year, over the next few...
