When I talk with clients, prospective clients and large audiences, I always hone in on two points related to building relationships: The nonprofit sector’s donor retention average hovers around 45%. That’s abysmal. Acquisition costs more than retention. Organizations...
Last Tuesday was Giving Tuesday. You know, the day when everyone automatically gives to nonprofits. The day every organization assumes will net them a ton of money. The day your boss made you spend a lot of time and effort preparing for, which steals time from your...
