I’m gonna keep it real: There’s some data I reference in this post. But for the most part, the below is based on many conversations with CEO’s, fundraisers and nonprofiteers. It is based on numerous posts I’m seeing on LinkedIn and elsewhere. And it’s based on how a...
This is a guest post by Jay Love Want to improve your nonprofit website, develop more compelling marketing messages, or streamline the donor experience? Nonprofits turn to one simple tactic time and time again to strengthen their strategies: collecting donor...
Six years ago I did a lot of marketing work for a former friend of mine. He owned two different businesses and I helped both of them. We agreed on the amount to be paid and a contract was signed. Because of cash flow issues, I helped him out by spreading the overall...
Last night I gave a presentation about gratitude and donor retention. At the beginning I shared this quote from Mark Phillips of Bluefrog Fundraising: “They are not one of your donors. You are one of their charities.” 🎯 They’re Mine! When it comes to donors,...
Qgiv recently released a very important study which was based on data they received from both fundraisers AND donors. Both sides of the table! A few weeks ago I posted some lessons and insights from the data obtained from fundraisers. Today we’re going to learn how...
Fundraising letters. Social media posts. Grant applications. Corporate sponsorship forms. Emails. Brochures. PowerPoint slides. At one point, I was the copywriter for all the above (and more!) for a national nonprofit. I was an outside consultant, handling the full...
