by Ephraim | Aug 25, 2026 | fundraising, fundraising copy, segmentation
You come home from the supermarket. Lots of stuff to put away. The ice cream into the freezer. Milk and margarine to the fridge. Apple Jacks and Frosted Flakes to the cereal shelf. Pringles and cookies get dumped in the snack drawer. Flour and sugar get put with the...
by Ephraim | Dec 10, 2025 | email, fundraising, fundraising copy
My fifth annual Giving Tuesday 2025 Emailpalooza Review Extravaganza is here- part two! I opened, read, reviewed and analyzed all 576 Giving Tuesday (GT) emails I received from 104 different nonprofits of all sizes. This year’s review is divided into four...
by Ephraim | Aug 21, 2025 | fundraising copy, year-end campaign
The most recent stat I have is that the average read rate for an email is just below nine seconds. Nine seconds. That’s not a lot! Basically people are skimming and scanning. They have a lot to do and don’t have time for every email that lands in their inbox. But then...
by Ephraim | Jul 31, 2025 | AI, fundraising copy
AI is coming for my job. And yours. AI will revolutionize the world. AI will solve all our problems. AI will find a cure for the common cold. I’m sure you’ve read, heard and watched about how AI is gonna take over and all the doomsday predictions from analysts. I’m...
by Ephraim | Jul 24, 2025 | fundraiser, fundraising, fundraising copy
I love to cook new recipes. Working on putting together something new. Tasting it and seeing if it’s a keeper or not. When I cook I tend to do it alone. Sometimes one of my kids will join. But it’s easiest when fewer people are taking up space in the kitchen. Too many...
by Ephraim | May 15, 2025 | fundraising, fundraising copy
Using big numbers to solicit donations may work well. What do I mean? Watch fundraising expert Cherian Koshy discuss big numbers vs. the story of one. (At the 5:35 mark) Which of these would work better in a solicitation email? A) 30,000 people face hunger daily in...
