by Ephraim | Oct 9, 2022 | campaigns, direct mail, email
Pressure’s on. Your year-end campaign could make or break not only how your organization survives 2022 but how you thrive in 2023. The pressure isn’t just to get the right ask out there. Your boss and/or Board members are demanding you get it out there TO AS MANY...
by Ephraim | Feb 11, 2020 | campaigns, fundraising, marketing, nonprofit
Valentine’s Day approaches and that means many nonprofits will be running campaigns. Some fun ones, some lovey-dovey ones. But all in the name of connecting with supporters and raising money. Then there’s the “Cry Me A Cockroach” campaign from the San Antonio Zoo....
by Ephraim | Jun 4, 2019 | campaigns, communications, marketing
This post originally appeared in eJewish Philanthropy. “Rude,” “ill-informed,” crass.” No, not from a discussion on a cable news political program. These were the words of Vicky Saynor, a cancer patient, in reaction to a recent campaign video launched by Breast Cancer...
