Rainy Day Money

Rainy Day Money

59% of Americans do not have enough savings to cover an unexpected $1,000 emergency expense. That’s a staggering and frightening number. It means so many people living paycheck to paycheck and in constant stress and/or fear of something breaking down or health issue...
Direct mail

Direct mail

A few truths at the outset:   1️⃣ The average donor is 60+ years old The average fundraiser is below 40.   This means there’s great potential for a communication gap between the generations. This is why it’s MISSION CRITICAL for constant and consistent...
The Choice Is Clear

The Choice Is Clear

Today I’m going to do something that I’ve preached staying far away from. I never discuss it and I tell my clients not to either, unless they want to start a firestorm in the comments. Given the discourse today, said firestorm will hit Godwin’s Law much quicker than...