Mark Zuckerberg owns a large chunk of our online lives. Facebook, Instagram, Whatsapp. His team knows everything about us. For good or bad. But I’m not here to complain. I want to use data about Facebook, Instagram and nonprofits and help your organization maximize...
The annual M+R Benchmarks Study is out and there’s plenty of great nonprofit data to dive into. Over the past few weeks I’ve looked at online fundraising, email and text data. Today I’m going to take a look at social media marketing and fundraising and your nonprofit....
Numbers matter. Number of Likes don’t. I don’t like Facebook Likes. Way Back When… There was a time when number of Likes on a Facebook post might have mattered. Brands and “influencers/gurus” highlighted the number of post Likes to show how engaged their audience was...
On June 8, 2018, I posted the following on Facebook: Since then, nothing. No posts, no Likes, no shares, no comments. Know what? It’s been great! I did not leave the platform altogether. Instead I decided to embark on a 1-year experiment. “Leaving” Facebook The...
“Here comes the 1-2 pitch. Red Sox win the World Series! And the best team in baseball wins it all in 2018.” Good times for Red Sox Nation everywhere! Here in Israel, I watched the game while Skyping with my sons. It was the next best thing to watching- and cheering...
