Engage Your Audience

Engage Your Audience

Your nonprofit has a presence on a number of social media platforms. But you’re not getting the engagement you want. Followers aren’t reacting to your content. They’re not commenting, sharing, clicking on your links, responding to your call-to-action. There are plenty...
Read The Room

Read The Room

According to Urban Dictionary, the term “read the room” is defined as: Understanding the emotions and thoughts of people in the room. It doesn’t just apply to people physically in the room with you. It means understanding how others will feel and react to what you say...
An Introduction To SEO For Nonprofits

An Introduction To SEO For Nonprofits

This post is a guest post written by nonprofit content expert Tatiana Morand of Wild Apricot. Has your nonprofit looked into SEO, or search engine optimization, for your website?  If the answer is no, don’t feel bad. The letters SEO can send shivers down a nonprofit...
An Appeal To Humanity

An Appeal To Humanity

This month I am celebrating a decade on Twitter, my favorite social media platform. I have somehow tweeted almost 137,000 times. My feed is a mix of nonprofit related content, marketing, some sports (especially Boston teams), 80s music and pop culture, humor and yes,...
Visuals Plus Verbiage

Visuals Plus Verbiage

A picture is worth 1,000 words. Yet sometimes, even the best picture needs to be accompanied by engaging content. Put the two together and they create storytelling magic. A Perfect Post Take a look at the picture and the content below it: Jews traditionally eat challa...