by Ephraim | Aug 7, 2023 | social media, video
4.76 billion. That’s the number of people worldwide using social media. That’s quite a large number! Odds are your audience of current and potential supporters are using at least one social media platform. Social media is a fantastic outlet for educating people,...
by Ephraim | Oct 10, 2021 | marketing, social media, video
Is your nonprofit using video to build relationships? To help with fundraising and marketing? If not, you’re missing out. Big time. More people are watching more video every single day. Video is a great method to engaging and connecting with viewers, eliciting an...
by Ephraim | Aug 29, 2021 | content, social media, video
Your nonprofit has a presence on a number of social media platforms. But you’re not getting the engagement you want. Followers aren’t reacting to your content. They’re not commenting, sharing, clicking on your links, responding to your call-to-action. There are plenty...
by Ephraim | Nov 29, 2020 | storytelling, strategy, video
You’re working on your 2021 digital strategy. You’re planning your content, engagement tactics, considering ways to shine a light on your cause to new audiences. You already know the who (who’s your target audience), the what (what content to post),...
by Ephraim Gopin | Mar 19, 2019 | communications, Twitter, video
Update: Since the publication of this post, Bloomberg changed the name of this account to QuickTake. Still the same great content! I spend a decent amount of time each day on Twitter. For me, Twitter has become my main networking channel, as well as where I get the...
by Ephraim Gopin | Feb 27, 2019 | content, marketing, video
WARNING: If you’re hungry, do NOT read this post. Go get something to eat. We’ll wait… You work hard to create content. The wording, the messaging, the images. You painstakingly craft your post so that it resonates with your target audience and reaches as many...
