by Ephraim | Dec 26, 2023 | fundraising, nonprofit, storytelling
I’m back with a bonus post of my annual Giving Tuesday (GT) email review. (Read part one part two and part three for more fundraising and marketing tips and takeaways.) Plenty of topics to cover in this post. I’ll be sharing fundraising and marketing takeaways to help...
by Ephraim | Sep 19, 2022 | marketing, nonprofit, storytelling
I don’t have Netflix. Or Hulu. Not Prime. Or Peacock. No Apple TV. Or… Before that paragraph goes on for twenty minutes, let’s keep it simple: I don’t pay for any streaming services. I also don’t have cable. After you pick up your jaw from the floor and wonder if I’m...
by Ephraim | Aug 1, 2022 | marketing, storytelling
A guest post by Carl Diesing. Effective donor communication requires strategies built on garnering trust, providing personalized content, and emphasizing your organization’s impact. With these factors in mind, nonprofits will often share detailed reports about their...
by Ephraim | Jan 11, 2021 | content, social media, storytelling
A picture is worth 1,000 words. Yet sometimes, even the best picture needs to be accompanied by engaging content. Put the two together and they create storytelling magic. A Perfect Post Take a look at the picture and the content below it: Jews traditionally eat challa...
by Ephraim | Nov 29, 2020 | storytelling, strategy, video
You’re working on your 2021 digital strategy. You’re planning your content, engagement tactics, considering ways to shine a light on your cause to new audiences. You already know the who (who’s your target audience), the what (what content to post),...
by Ephraim | Nov 16, 2020 | content, social media, storytelling, strategy
You have great content. You know which platforms you’ll post it to. You’ve got your hashtags ready and your team is ready to engage your followers. So now you need to answer: When do I post? There are a number of factors involved in making that decision....