I woke up this morning at 3:04am. Not on purpose. Once I was up I couldn’t fall back asleep. So I did what any normal person would: Turned on my phone and headed to Twitter. Checked my notifications, DM’s, what’s trending and the latest in my feed. At 3:24am, I...
Round two of the interview process. I’m sitting with the CEO and an outside consultant. They are grilling me about my experience, abilities and what I bring to the specific role I’m up for. Then comes a question that I really dislike: “If you were sitting with a...
If you checked Twitter late Saturday night and early Sunday morning, you might have been wondering why ‘Zamboni’ was trending. It was because of David Ayres, the first EBUG to record an NHL victory. Wait, you don’t know what an EBUG is? Let me give you a quick lesson...
On July 4, 2014, American Apparel reposted this picture to their Tumbler account: Their social media employee was using the picture to show the after effects of fireworks in the sky. They hashtagged the post #smoke and #clouds. I’m sure readers of a certain age...
Last month I had the pleasure of presenting to the AFP Las Vegas chapter. The topic? The components of modern day storytelling and what nonprofits can learn from marketing gone wrong. Much thanks to Veronica Atkins, Board President and the entire Board for hosting me!...
As corporations go, the JPMorgan Chase Twitter account is pretty standard: Communicates in business tones, is careful not to tweet anything controversial and uses the platform to post content which is helpful for followers. For example, their tweets include links to...
