According to Urban Dictionary, the term “read the room” is defined as: Understanding the emotions and thoughts of people in the room. It doesn’t just apply to people physically in the room with you. It means understanding how others will feel and react to what you say...
Thought experiment: I want your organization to send a survey to your donors, email subscribers, supporters, Board, volunteers and staff. The survey should contain 3 questions: Do you trust our organization to do the right thing for the community? Do you believe that...
Friend: Hi! How ya doin? 30 minutes go by… Me: Great! How are you? 1 hour passes… Friend: Doin ok. Busy busy busy. Wanna get together for drinks? 17 hours later… Me: Not today. Or is it tomorrow? Putting The Social In Social Media I’ve been on Twitter for almost a...
This post originally appeared on the Bloomerang blog Blocking Is For Football, Not Twitter In mid-May, sports Twitter was abuzz as insiders were comparing notes about a ‘very important’ topic: Who’s been blocked by Pittsburgh Steelers quarterback Ben Roethlisberger?...
When I work with clients, deliver presentations or do training sessions, I always talk about the personality behind the logo. Whether you’re a nonprofit or a business, your online followers want to interact with a person, not a faceless brand logo. Which means...
On July 4, 2014, American Apparel reposted this picture to their Tumbler account: Their social media employee was using the picture to show the after effects of fireworks in the sky. They hashtagged the post #smoke and #clouds. I’m sure readers of a certain age...
