It’s easy to think that because of the great work your nonprofit does, everybody knows about you. Everyone can recite your mission statement by heart (even if most of your staff can’t). Just say the name of your organization and everyone sings your praises. Ummmmm no....
This month I am celebrating a decade on Twitter, my favorite social media platform. I have somehow tweeted almost 137,000 times. My feed is a mix of nonprofit related content, marketing, some sports (especially Boston teams), 80s music and pop culture, humor and yes,...
Crisis management 101: Make a mistake? Fess up. Right away. Don’t wait for followers, supporters, the press and social media to pile on. I know it’s hard to admit you screwed up but we’re all human and these things happen. In fact, by apologizing, admitting your...
This post originally appeared on the Bloomerang blog Blocking Is For Football, Not Twitter In mid-May, sports Twitter was abuzz as insiders were comparing notes about a ‘very important’ topic: Who’s been blocked by Pittsburgh Steelers quarterback Ben Roethlisberger?...
Many times in life, it’s the little things that bring us pleasure. When it comes to good customer service, subtle touches leave their mark, make for happier customers and create brand loyalty. On the scale of things that really annoy us, being on hold waiting for a...
