It’s Not About You

It’s Not About You

Your website. Emails. Brochures. Direct mail. Online donation form. Fundraising appeals. None of them are for you. They’re for your donors and supporters. What We Want Doesn’t Matter When creating online and offline materials, too often nonprofits create a specific...
Does Email Inspire Donors?

Does Email Inspire Donors?

The data tells a story. The question is what lessons we can learn from it. Global Giving Trends The biennial Global Trends in Giving Report (produced by Nonprofit Tech For Good and sponsored by Funraise) is chock full of important data for your organization to review...