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Customer Service
Good customer service? An email about Zoom’s outage shows how to properly apologize to customers. Bad customer service? This email from Blackbaud. Oy.
Why I Don’t Schedule Tweets
Twitter is about having a conversation. If you’re going to tweet but not be there to respond, your nonprofit followers will bounce. It’s why I never schedule tweets.
The Face Behind The Logo
People want to know there’s a human manning your nonprofit’s social media account- a face behind the logo. Be authentic. Build relationships.
How To Get Email Addresses And Build Better Relationships
Somebody subscribed to your nonprofit newsletter. Now what? Time to build better relationships with subscribers and convert them down the road to donors.
Pivot
Coronaworld has caused many nonprofits to reconsider their fundraising and marketing strategy and pivot. But that’s a good thing!
Cash Cows
When high net-worth donors are made to feel like cash cows, they’re not going to give you again. Fundraising is about building relationships, not money.
What I Learned From A 24 Hour Zoomathon
I went on a 24 hour Zoomathon last week. That’s right- 24 hours straight. Here are lessons I learned about virtual events…and friendship.
One Piece At A Time
A nonprofit fundraising and marketing strategy is like a puzzle: You construct it one piece at a time. The final product produces a clear, cohesive picture.
The Best Time
When’s the best time to be posting to Twitter? Your organization has to test that out: See when people are engaging with your tweets and what content they’re responding to.
How To Decide Who To Follow On Twitter
It’s not easy to decide who to follow on Twitter. Here’s my method, which I’ve honed over the last decade and created for myself a feed full of variety.