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Here’s The Pitch
Even though COVID-19 is dominating the newscycle, there’s plenty of opportunities for nonprofits to pitch reporters. Show how you’re helping the community! Here’s how.
Distance Socializing
The CDC has advised that people practice ‘social distancing’. This means that nonprofits will have to cancel events and not be able to talk to donors face to face. What can organizations do? Stay in touch with donors. Time to practice ‘distance socializing’.
Digital Listening: An EBUG And A Kidney Transplant
Digital listening is important. You don’t want to miss a trending story whose content would be prefect for posting to your followers. EBUG David Ayres provided an opportunity. Were nonprofits listening?
Taking The Fun Out Of Fundraising
The “Cry Me A Cockroach” Valentine’s Day fundraising campaign is the exact opposite of what the sector stands for. It’s mean, petty and spiteful. It takes the fun out of fundraising.
Great Marketing, Less Cause
Paying lip service to a cause while encouraging people to buy a 6 pack of beer to support said case? Not a great example of cause marketing.
The Cost Of Free
Many nonprofits are only too happy to receive free help with design, marketing, social media and more. But in the end it’s not free. And it’s not cheap.
The Personality Behind The Logo
People following your brand online don’t want bland. They want to see the personality behind the logo and that’s who they interact with. The question is: What happens when your brand tweets something from the corporate account that’s very off-brand?
Misery Porn, Overhead And Too Many Nonprofits
One journalist described holiday nonprofit ads as misery porn, catering to donations for overhead from organizations whose missions are the same. What can we learn from his criticism?
Size Doesn’t Matter: Giving Tuesday Hype Fails
Just posting a picture with the caption “Give us money because it’s Giving Tuesday” is a MAJOR marketing, fundraising and storytelling fail. These large nonprofits are all guilty. Here’s what they could’ve done better.
The ROI Of Twitter: Giving Thanks 4
Traveling across North America means taking time to meet local nonprofit experts in every city I visit. Today I’m giving thanks to those from D.C., Nola and Chicago.