Copywriting

1832 was hired by ALYNnovation to help put together and write their year end newsletter for donors and partners. This includes:

• Thank you letter: Crafting a personal message from ALYNnovation’s general manager to donors and partners. The goal was to make sure they ‘feel the love.’
• Newsletter content: The newsletter included 3 articles:
  – a story about a teenage girl undergoing treatment at the hospital after a horrific accident. The story highlighted the hospital’s VR room, being utilized to help the girl learn to walk again
  – an article highlighting ALYNnovation’s partners, who are developing assitive technology products, which will allow children across the globe to have: the freedom of mobility, functional independence, social participation, equal education and eventually equal employment prospects
  – an article demonstrating ALYNnovation’s global leadership in the field of assistive technology.
• Best practices: Worked with ALYNnovation staff to consider best format and layout for the newsletter, when to send it, mobile responsiveness and more. The goal was to ensure a high open rate and high CTR.