Social Media Strategy

FRAXA Research Foundation won a promotion that 1832 held for nonprofits across the U.S. 1832 worked with FRAXA’s team to craft a social media strategy to help the organization grow its digital presence. This included:

  • Goals: Working on the overall goals and how to measure success
  • Platforms: A breakdown of each social media platform and how to effectively make use of each one
  • Content: Considering different types of content FRAXA could utilize and how to take each piece of content and spread it across its various digital platforms. That could include breaking up long form pieces into more bite sized chunks (for Twitter or Instagram). The strategy included how to make use of user generated content which is authentic, builds trust and drives traffic/conversions.
  • Video: Ideas and strategy for using both live and pre-recorded video on numerous platforms to engage followers and the target audience. This includes ideas for different types of speakers and presenters to help widen FRAXA’s audience.

PARTNER: FRAXA Research Foundation


MISSION: FRAXA’s mission is to find effective treatments and ultimately a cure for Fragile X Syndrome. They directly fund research grants and fellowships at top universities around the world.

TYPE: Nonprofit

LOCATION: Based in Massachusetts but they are a national organization.

WORK WITH: Ellen Skala, FRAXA’s Program Coordinator. Also worked with FRAXA’s President and web developer.

The client said about working with us:

I feel that Ephraim has given us a huge boost which required a lot of thought and work on his part. I am very impressed with his ideas, organization and follow through.  It was a pleasure working with him.

Katie Clapp, MS

President and Co-Founder

Ephraim is a powerful force! His knowledge and expertise are beneficial, but his personal investment in the work is what impressed me most. He worked hard to understand the syndrome we research, our organization and the community we serve. That personal investment built trust quickly and helped our team work well together. He is an excellent project manager with the ability to recognize talents and skills in others, and he facilitates projects by empowering those he works with.

Jennifer Frobish

Director of Advancement