How much time do you spend reading each email you receive? If you’re like most people, probably just a few seconds. If the email fails to capture your attention, you’ll move on.

Your subscribers are just like you!

As you email fundraising asks this month, think about the best way to present your ask. In direct mail, a longer piece does better than a short letter. But in email, people won’t scroll endlessly.

Your campaign emails need to be short and to the point.

In this week’s episode of The Weekly SEND, Ephraim reviews a fundraising email from Population Services International. Watch and see

• why you should keep it short and simple
• a good example of an email fundraising ask
• how you can use your footer to engage subscribers
• why your donation page should include tribute/memory giving.

Click below and compose fundraising emails that drive donations.

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