Did you know you can’t spell fundraising without “fun”?

As a nonprofit, you’re discussing serious subjects with your email subscribers. Hunger. War. Disease. Health rights. Education and more.

You take your work and mission very seriously. And rightfully so.

But for your email subscribers, a steady dose of doom and gloom might not be the best content diet. You should add some fun into your emails! Allow your subscribers to smile, chuckle and laugh from time to time.

The more they enjoy your emails, the better the chances they’ll keep opening. And taking action.

In this week’s episode of The Weekly SEND, Ephraim reviews a post Giving Tuesday fundraising email from the Student Conservation Association. Watch and learn about

• countdown clocks: Can they motivate subscribers to donate?
• having fun with your fundraising mails- great example!
• creating a landing page which converts.

Click below and see how having a little fun can go a long way. 

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