You’re going to learn how to create fundraising letters which convert from fundraising copywriting expert Mary Cahalane. Part of what you’ll walk away with:

• Communication is about the donor, not your organization
• Simple is better
• Genuine, emotional communication is what works

T. Clay Buck, CFRE will teach you how to craft an engaging story that invites participation rather than solicits transactions. Here is part of what you’ll walk away with:

• What donors respond to most in a story
• How to continue the energy and emotion of giving through the whole story cycle
• Why stories matter so much
  

Laura Amerman will teach you how to create gratitude moments that last a long time. Here’s part of what you’ll walk away with:

• Integrating gratitude into all aspects of fundraising and communication
• Checklist for making gratitude WORK
• You don’t have to do all the things, but you do have to do some of the things
• Getting other stakeholders on board (like the Board. Get it?)

Personalization helps you raise more, boosts retention and strengthen relationships- and Cherian Koshy, CFRE will show you how to do that. Here’s part of what you’ll walk away with:

• See how your size as a growing nonprofit is actually a superpower for building authentic donor connections
  
• Learn how to frame campaigns around donor identity, making your appeals more personal and resonant
  
• Identify one thing to automate so you save time while keeping the human touch front and center
  
• Leave with a simple gratitude rhythm- like two personal thank-yous each week- that strengthens donor loyalty
  

Learn how to get your Board involved in fundraising and grow your organization with fundraising expert Barbara O’Reilly. Here’s part of what you’ll walk away with:

• Analyze your organization’s needs and determine the Board composition that best supports your mission and fundraising goals
• Design and apply a Board orientation process that equips members with the knowledge, confidence and motivation to engage in fundraising
• Create a tailored fundraising menu of activities and commitments that aligns with individual Board members’ strengths, capacity and comfort level

Dan Hanley will teach you how to turn your donor meetings into successful ones that help build long lasting relationships. Here’s part of what you’ll walk away with:

• No is just the start of the conversation
• How your donor views your nonprofit
• You don’t have to be perfect in meetings with donors
• How a donor meeting can change the world for your nonprofit

Nonprofit lawyer Jess Birken will teach you all about in-kind donations (your organization should be ready to accept them!). Here’s part of what you’ll walk away with:

• What to know about in-kind gifts over $5,000
• Traps for the unwary with donated real estate
• The best way to avoid unwanted in-kind gifts staff are excited about

Ephraim Gopin will teach you how to upgrade your online donation page and take full advantage of this critical fundraising tool. Here’s part of what you’ll walk away with:

• The do’s and dont’s of your online donation form
• You don’t need ALL the data
• What you should add to the form to increase engagement post donation
• Don’t forget about the one-timers