Storytelling is critical to the success of your fundraising and marketing efforts. But the focus of all your stories shouldn’t be only on the people you are helping.

Mix it up!

Share stories about your staff members, donors, volunteers, corporate and foundation partners and more. Let your audience read, see and learn about all the people who make your nonprofit a success.

In this week’s episode of The Weekly SEND, Ephraim reviews a story email from Feed the Children. Watch and learn

• a simple format for creating an email that people will read and react to
• how the story of a staff member will get you to read more
• why a competing CTA can confuse subscribers
• how to use landing pages on your website to drive people to action.

Click below to see a good example of storytelling in an email.

Want to raise more money using email? Check out my email services to help your nonprofit grow and thrive.

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