Your organization is in the middle of a fundraising appeal. You’re using email as part of a multi-channel marketing approach.

Donors should be the focus of your direct mail appeals. When it comes to email, the same applies: Your focus should be on subscribers and converting them into donors.

In this week’s episode of The Weekly SEND- where we show you how to boost your nonprofit email fundraising and marketing- Ephraim is joined by Mary Cahalane of Hands On Fundraising to discuss a monthly giving campaign. With almost 40 years of experience, Mary is one of the top fundraising copy experts in the sector.

Mary shares her knowledge and expertise with you as she discusses

• fundraising thermometers (see the creative example used in the email in the video)
• fundraising copy and why your organizational internal goals don’t matter to subscribers
• using “Important Notice” in your subject line
• why the language on your donation form matters.

Click below to watch and learn how to write a fundraising appeal email that connects with subscribers and encourages them to donate.

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