You’re preparing a fundraising appeal email. The goal: Convert subscribers into donors.

Before you click send, you do a quick check to make sure all the links work, your CTA buttons are optimized for max click thrus (see last week’s email for more) and your subject line will cause subscribers to open.

But what about the language in your email? Is it clear what the campaign is about? Is it clear what will happen when donors give?

Because if not, readers won’t take action.

In this week’s episode of The Weekly SEND- where we show you how to boost your nonprofit email fundraising and marketing- click below to watch and learn about sending appeals which are easy to understand for subscribers. Then continue watching for a VERY important best practice when it comes to all your online forms.

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