Building relationships. That’s what fundraising and marketing is all about.
Relationships are a two-way street. Your donors, supporters and email subscribers know about your organization and how, through you, they are having an impact in the community.
But what do you know about THEM? How they feel about your organization? Personal info which can be beneficial to you as you strengthen the individual connection?
One method of learning more about your subscribers is a survey. And email is a fantastic platform for delivering it to a part of your overall audience!
In this week’s episode of The Weekly SEND, Ephraim reviews an email from Riverfront Recapture which includes a survey for subscribers. Find out more about
- using surveys to engage subscribers
- not confusing readers with your CTA’s
- being careful to keep your survey focused and brief.
Click below to watch and learn about how surveys can help you build relationships with your email subscribers.
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